Last week Bryan wrote a great post about the changes Google is making in the way they display ads, so I thought it would be a good idea to call out the unique way Bing lets you insert dynamic text, and...
Continue Reading Creating Killer Ads Using Bing Dynamic Text
Have you mastered the art of creating and optimizing search campaigns? Are you looking for additional ways to generate traffic and leads? If so, then the display network is a great place to start. Google Adwords Display Network So what...
Continue Reading Creating Image Ads with The Adwords Display Ad Builder
3….2…..1 – Happy New Year! We, along with PPC Hero and Miss Clicks, are looking forward to sharing 2011 with you!
As we near the end of the year, our team reflected on the changes seen in PPC, and put together the following recap of those with the biggest impact so far: Twitter Twitter has begun to reach out to companies...
Continue Reading PPC: A Review of 2010 & Our Expectations for 2011
As more consumers turn to the Internet for their holiday shopping, it’s important to be thinking about how to best stand out from the crowd. Google has created two features to help eCommerce sites promote their products using a data...
Continue Reading Stand Out From The Crowd By Utilizing Product Extensions and PLAs
PPC Hero and Miss Clicks are enjoying some delicious turkey, and we hope you are too!
Now that Facebook and Bing have partnered, social search is becoming ever more prevalent. But when it comes to PPC, you can also leverage Facebook to market your products and services to a highly targeted audience. We’ve discussed the benefits...
PPC Hero and Miss Clicks are all decked out, and ready for trick-or-treating!
Ah, the display (a.k.a. content) network. If you’re like me you have a love/hate relationship with it. While it can increase your leads, it also has the potential to spend a lot of money VERY quickly on irrelevant clicks. However,...
Continue Reading Managing the Content Network in Google and Bing
Below is a break down of how PPC accounts are usually organized. They begin with campaigns, which are then broken down into ad groups. Each ad group has a specific, targeted set of keywords, and each ad group contains ad...
Continue Reading Account Structure Set Up and Best Practices
If you’re like me you had taken the time at some point in the past to set up report templates that run automatically. So if you are wondering where some of them have gone, read on! Google has updated their...
The Google Adwords interface continues to become more and more user friendly. There is a section on the light grey bar under the main tabs within your account called Segment, and within that section there are multiple report views that...
Continue Reading Better PPC Management Using Adwords Interface Segments
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