We frequently discuss PPC account structure and with good reason: your account structure can greatly affect the performance of your campaign. Honestly, I believe that account structure is one of the most important (if not the most important) elements of...
Continue Reading A Poor PPC Account Structure Will Make Your Campaign Suffer
Greetings and welcome to the second installment of our new Landing Page Critique Podcast Series. The goal of these podcasts is to give feedback on readers’ landing pages in order to help you make them better! Don’t forget, if you’d...
Continue Reading Landing Page Critique HEROcast – Video Game Price Guide
Pay Per Click Summit has a special deal for PPC Hero readers! The PPC Summit folks would like to offer PPC Hero readers a 10% discount plus $200 off the registration fee if you act before the early bird cut-off...
Continue Reading PPC Hero Readers Can Get a Great Deal on PPC Summit
This week we’ve been dissecting the Google AdWords Quality Score. Each day we have been pulling back the layers of the ever-expanding Quality Score. Hopefully, all of the information we’ve been providing has been helpful and will allow you enhance...
Almost every aspect of your Google AdWords account has an effect on your Quality Score and this week we are dissecting the minute details of the Quality Score. In order to optimize your campaign as much as possible, every element...
Continue Reading How to Determine if Your Landing Page is Hurting Your AdWords Qualty Score
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from July. Whether you’re a new subscriber or a current subscriber you may have missed these insightful and helpful pay-per-click management...
PPC management can move at break-neck speed. A PPC campaign can see immediate results, and you can manage your campaign at this rate. This is truly remarkable. Never has a marketing tool of this power been unleashed where you can...
As I reported earlier, Yahoo has instituted a new program called Ad Profiling. In a recent article at the YSM Blog, they liken your YSM account to a garden, and Ad Profiling is the gardener you didn’t hire to kill...
Continue Reading The Rogue Gardener: Yahoo’s Ad Profiling May Kill Your Weeds And Your Roses
Welcome to the first in a series of special guest articles that we’ll be publishing. This first article was writtne by Scott Brinker. Scott Brinker is a co-founder, president, and chief technology officer of ion interactive, a company that specializes...
Today, I attended an interesting Search Marketing Now webinar titled, “Tracking Beyond the Lead,” presented by Alissa Ruehl of Apogee Paid Search Services. The thesis of the presentation was that you can generate leads all day long through paid search...
Continue Reading Generating Leads Should Not Be Your End Goal
If you are running a Yahoo search marketing campaign: you have to read this post. Don’t mean to cause a panic, but this is import folks. Last month I reported that Yahoo was going to automatically optimize your search marketing...
Continue Reading Yahoo Can Still Alter Your PPC Account And This Time You Can’t Opt Out
Back in February, Yahoo announced that they would be instituting a reserve market price for their keywords. Basically, this means they now have minimum bid standards for their keywords. This seems like a reasonable tactic to employ to ensure the...
Continue Reading Yahoo Reserve Market Price Killed My Campaign
Save time and Become the Hero with updates from PPC Hero in your inbox!
