As you may know, we discuss landing pages rather frequently here at PPC Hero. They are a crucial element of your paid search marketing campaign and we feel that your (and our!) landing pages could always be better. Your landing...
Continue Reading Send Us Your Submission for the PPC Hero Landing Page Critique!
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from June. Whether you’re a new subscriber or a current subscriber you may have missed these insightful and helpful pay-per-click management...
Greetings! It is that time of year again where Americans celebrate their independence. Fireworks, backyard bar-b-ques, humidity and sparkles – the 4th has it all! We wish everyone a happy 4th of July and wish you all a safe and...
It’s been a while since we discussed Google Adwords’ pay-per-action (PPA) beta test. There was much debate when PPA was launched last year. Some heralded PPA has the future of paid search, while others snubbed their noses and said it...
Continue Reading Lead Quality of Google’s Pay-Per-Action: Good or Bad?
Normally our speaking engagements are SEM/pay-per-click related, or website/landing page development related. But we’re going to be switching gears and talking blogging at the first Blog Indiana Conference. We’ll be presenting topics on audience/readership development, and analytics/tracking for your blog....
Today, MSN adCenter announced that their adCenter Desktop (Beta) is now ready for public testing. Basically, this is MSN’s version of AdWords Editor. This announcement makes me very happy. Admittedly, MSN never generates the level of results as Google or...
Continue Reading MSN adCenter Desktop Is Now Ready For Public Testing
At the core of any successful search marketing campaign is clearly defined goals, and tracking and measuring of these goals. This week have been discussing how to use Google Analytics to enhance your PPC performance and today I’ll explore how...
Continue Reading Realize a Higher ROI by Creating, Reading and Understanding Goal Funnel Reports
I received an email this weekend from Yahoo saying that they were updating their Terms & Conditions for their search marketing accounts. However, within the email they didn’t say exactly what was updated, so I went ahead and asked my...
Continue Reading Yahoo Is Going to Automatically Optimize Your PPC Account Without You
There is a deep, deep well of information contained within Google Analytics that can help your PPC account. But if you’re new to the program, where do you begin? To kick off our series of “Give Us 5 Days, and...
Recently, there have been reports that AdWords users have received fraudulent emails that appear to be from Google – but they are not. These fraudulent emails (otherwise known as “phishing emails”) ask users to update their billing information, edit their...
Continue Reading Keep Your AdWords Account Safe: Don’t Fall For Phishing!
Some of you may have noticed an alert within your Google AdWords account that says, “New! Automatic matching has been enabled in your account.” What is “automatic matching”? The one-sentence summary from Google states, “Your ads will now show for...
Continue Reading What You Need to Know About Google Automatic Matching
Beyond your keywords, ad text, and your landing page, the engine that drives your PPC campaign is your contact form (if you’re generating leads). If your contact form isn’t geared toward your core audience, and if it’s not requesting the...
Continue Reading Your Contact Form Might Be Hurting Your PPC Campaign
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