Almost everything in the universe is cyclical. The planets, the seasons, migration of birds. And search engine marketing is no different. There are many examples of the cyclical nature of search: for most non-retail advertisers, the end of the year...
Continue Reading Take Advantage of Search Cycles with Ad Scheduling
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from January. Whether you’re a new subscriber or a current subscriber you may have missed these insightful and helpful pay-per-click management...
This week we’ve been walking many miles in our customer’s searching shoes. We have learned how to write ads that answer your customer’s questions; how to anticipate when your customers will be searching for your services; how to discover new...
Continue Reading How to Use Long Tail Keywords to Target Searchers When They’re Ready to Buy
Everyday millions of people are searching for answers. This is not in reference to some existential crisis that encompasses the search for the meaning of life. These millions of people are looking for a specific answer to a particular question...
Continue Reading Learn How to Think and Search Like Your Customers
The ability to bulk edit your pay-per-click accounts varies between search engines. As usual, Google has the best system. Their AdWords Editor is fast, efficient and easy-to-use. However, Yahoo and MSN AdCenter also have bulk editing options, but theirs aren’t...
Continue Reading 5 Tips That Will Make Bulk Uploading into MSN AdCenter Headache Free
We read many blogs on a multitude topics. However, there are certain blogs to which we pay close attention: other PPC-focused blogs! There are few blogs that frequently publish articles on in-depth PPC management strategy, and industry developments. We view...
Continue Reading Our Favorite PPC Blogs of 2007: Our PPC Hero Allies!
2007 saw the birth of PPC Hero! He fights for truth, justice, higher click-through rates, lower cost-per-clicks, enhanced conversion rates, better quality scores, and the American way. This week we are doing some reviewing and summarization of the past year;...
Well, 2007 has come to a close and now is a good time to take stock of what we do well, and where we’d like to improve for 2008. For this example, we’ll think of our blog as a leaky...
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from December. Whether you’re a new subscriber or a current subscriber you may have missed these insightful and helpful pay-per-click management...
This week we have been exploring how to catch more clicks and conversions by writing better ad texts. Our tackle box has been filled the tools to help (just to name a few): Write benefit-driven ad text Use promotional offers...
Let us not forget the fundamental root of search engine marketing: search. The term ‘search’ also comprises these terms: query, hunt, seek, look for, ferret, chase, rummage. Users rummage through search query results looking for a service, a product, a...
Continue Reading The Benefits of Using Benefit-Driven Ad Texts: What’s in Your Tackle Box?
Our quest to make better PPC accounts for everyone continues! In our previous series we have expanded your view on the AdWords Quality Score, and we have revitalized and re-invigorated your PPC campaign in 5 days. This time around we...
Continue Reading Catch More Clicks and Conversions with Better Ad Text: Use the Right Lures!
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