With all of the quality score initiatives that have been implemented by AdWords it is becoming increasingly difficult to determine exactly where your PPC ad will appear on any given search engine results page (SERP). Believe it or not, this...
Continue Reading Take Back Control of Your Ad Rank in AdWords
Recently, my colleague, John, discussed some quick fixes for your PPC account. His article focused on low conversions, low quality conversions, and low quality score. Today, I will focus on three additional issues that can arise when managing a PPC...
Continue Reading More Quick Fixes for Your PPC Account: Get More Clicks
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, blog posts from November. Whether you’re a new subscriber or a current subscriber you may have missed these insightful and helpful tips...
Once you’ve launched your Google AdWords content optimization resulting in greater impressions, clicks and conversions, what is the next step to expand your account? Good question! Now you need to take what is working and make it work better and...
Continue Reading The 6 Next Steps After Your AdWords Content Optimization
PPC Hero would like to wish all of our wonderful readers a very Happy Thanksgiving! As you can see, PPC Hero couldn’t wait until Thursday! Turkey is one of his favorite foods, aside from Lifesavers, Ho Hos, beets and kung...
Google’s content network is a completely different beast from the search network. To get great results from the content network you need to approach it with an entirely different perspective from search. A fresh, new perspective can found by doing...
Continue Reading How To Optimize Your AdWords Content Optimization
Douglas Karr is celebrating some very impressive milestones for his blog! In honor of reaching 1,000 posts, over 1,000 daily unique visitors and over 1,000 RSS subscribers Douglas is giving away $1,000! Hanapin Marketing (and the PPC Hero Team) is...
When you load new keywords into your campaign, what is your initial bidding strategy? There has been some recent discussion on the best practices for setting bids on brand new keywords and I thought I’d throw in my two cents....
Continue Reading How To Launch a New Keyword: Hit the Ground Running!
Over the past six months I have been putting a lot of time and effort into building a keyword list for a client. This client operates within a niche market and is geo-targeted tightly to a specific metro area. One...
Continue Reading Don’t Let Yahoo Hurt Your Campaign! Learn 2 Weak Spots In Their Optimizations
We write a lot about Google AdWords’ Quality Score. There I said it. But as long as Google has the largest share of search traffic, AdWords will continue to be the main driver of the PPC industry and we’ll continue...
Continue Reading Another Tool To Turn Your AdWords Campaign Into a Well-Oiled Machine
Today’s topic is the first in a series of 5 blog posts focused on Quality Score. Whenever there is a phenomenon that affects many people, and this phenomenon is shrouded in mystery, there are bound to be rumors, myths and...
Continue Reading Fact vs. Fiction: Dispelling 4 Myths of the Google Quality Score
Our last blog series was a great success, so we thought we’d dive right in to our next one! One of the most popular and discussed topics in the PPC industry is the Google AdWords Quality Score. On any given...
Continue Reading Expand Your View on Google’s Quality Score and See Your Campaign Grow!
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