Recently, I wrote about diversifying your search marketing campaign and exploring new territory. Initiating search marketing campaigns in a handful of alternative search engines can be beneficial for numerous reasons (see list of said reasons in previous post!). However, in...
Continue Reading Has AdBrite Worked Well For You? If So, Share Your Secret!
When running locally and nationally targeted campaigns you need to strike a balance between your keyword focus and your geo-targeting focus. This means that if your targeting focus is wide, then your keyword focus should be narrow – and vice...
Continue Reading Use the Right Keywords with the Right Targeting for Greater Success!
Since the launch of Panama, Yahoo has instituted a new metric within its interface and reporting functions: assists. YSM’s help section lacks a definition of this term so I will clear the air on what an assist is and how...
Last week I noticed a keyword within one of my Yahoo ad groups had accrued only 2 clicks on a given day but generated a whopping 7 conversions. However, only 1 conversion was tracked through the client’s database for that...
Continue Reading How To Detect Phantom Conversions in Yahoo!
Giving your AdWords or Yahoo account a jolt is a good start to revitalizing your PPC campaign, but that doesn’t have to be your only strategy. I know it’s difficult to get out from under the shadow of AdWords but...
Continue Reading Diversify Your Campaign and Explore New Search Territory
Has your creative well run dry? Do you feel like your PPC ads have lost their kick, or their punch? When reviewing your landing pages do you have the urge to try something new, but you’re just not certain in...
Continue Reading Need Ideas? Let the Competition Give You a Hand!
Around our office we’ve been discussing the definitions for various keyword status’ within AdWords. We’ve deciphered three tiers of keyword status: Active and displaying ads Rejected and not displaying ads Active but not displaying ads The first two are not...
Continue Reading Keywords Inactive? They Might Be Ahead of Their Time!
So, I had a conversation with my Ask.com customer representative yesterday and I couldn’t help but come to this conclusion: Managing an Ask.com campaign is like flying blind, and by blind I don’t mean that you can’t see where you’re...
There has been a lot of chatter recently regarding what kind of relationship your landing page has to your AdWords quality score. Without a doubt your landing page is one of most important (if not the most important) aspects of...
Continue Reading Landing Pages Should Be Made For Humans and Machines
I have a few questions to pose to you: How often do you hit your PPC budget before the end of the month? If so, how far in advance have you hit your budget: a day, perhaps two, maybe three?...
Continue Reading How To Dominate The Last 2 Days of the Month
The survey results I posted on Monday ranked the importance of 12 AdWords Quality Score attributes. At the top of the survey rankings were click-through rate, ad text/keyword relevance, historical performance and landing page keyword relevance. Search relevancy is the...
Our first survey was a success! First, we’d like to thank all 43 respondents for their participation. Below are the results of the survey. Tomorrow I will post an analysis of the survey results; and on Thursday I will post...
Continue Reading AdWords Quality Score Survey Results Are In
Save time and Become the Hero with updates from PPC Hero in your inbox!
