This is a quick Thank You to everyone who has filled out our Google AdWords Quality Score Survey – and this is a gentle reminder to those of you haven’t done so yet! The survey is looking to determine how...
Continue Reading Give Us Your Two Cents on the Google AdWords Quality Score
After doing some sleuthing into Google’s AdWords quality score, we’d like to ask for your opinion on the matter! We created a list of the 12 most influential attributes of Google’s quality score and this survey asks for your opinion...
Bill Slawski over at SEO by the Sea recently unearthed 3 patents filed by Google that map out the methods AdWords uses to determine the quality of an advertisement. As expected, the patents are mind-numbingly dry, but still we found...
Last week I posted a note about Google’s AdWords Ad Preview Page – a very handy tool to keep your unnecessary impressions to a minimal. Well, we have another winner for you. You may be running international campaigns on Google...
Continue Reading Google Global Firefox Extension is Your Friend
In my last post we discussed how to churn and burn: generating as many leads/conversions as possible, and sorting them out in the sales process (the chain restaurant theory). Now, we’ll review the alternative approach to lead generation which does...
Continue Reading Two Paths to Lead Generation: Part Two – Slow & Steady
In my next two posts we will discuss two distinct approaches to lead generation. In this first post I will touch on how to generate as many leads/conversions as possible, regardless of where they fall in the hierarchy of lead...
Continue Reading Two Paths to Lead Generation: Part One – Churn & Burn
Inside AdWords recently posted a helpful list of reasons why your ads may not be showing up on Google. All of the tips they give are quite good. I wrote on this topic previously and discussed how Google protects you...
In April I posted about the impending truncation of Yahoo! ad texts: well, the time is nigh. Ad texts that are over 70 characters in length will be truncated when displayed within Yahoo!’s SERP. Here is a visual example of...
MSN announced this afternoon that on Saturday, June 23 adCenter will undergo an upgrade that will allow you to manage your negative keywords at the campaign level. Currently you can insert negative keywords at the account level which means these...
There has been some discussion over at Small Business SEM regarding an offer for an automated campaign optimization from Google. I give can give Matt some feedback on this as we have had a handful of clients optimized by our...
Yahoo’s caste system may not be known by everyone so I thought it would be helpful to shed some light on the various tiers of their accounts. This information originally appeared in Welcome to the Panama Jungle: A user’s guide...
Jeremy Mayes over at PPC Discussions asks, “In your mind, what is the most important element of an AdWords campaign?” This is a very interesting question, and I like the car analogy he uses (see his original post); however, I...
Continue Reading The Most Important Element of Your AdWords Campaign
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