When we logged into our AdWords accounts this morning a number of them contained this notification at the top: “Your account budget is currently set to end before your ad campaign(s). Campaigns cannot run beyond an account end date. To...
Continue Reading Don’t Worry: Your AdWords Accounts Aren’t Ending
An interesting question/issue has been posted over at WebmasterWorld: On the 16th of May, I noticed that most of the websites that were in the first page rankings in Google USA, had been dropped to second and third page positions....
We’ve recently been asked a question regarding ad URLs: “Hi, I’ve been using Google Adwords and MSN Adcenter for a while and have decided to have a look at yahoos PPC offering, now all seems ok, except it doesn’t seem...
Continue Reading Display & Destination URLs: Make sure they are fraternal twins
We’ve been tagged by PPC Blog. Instead of having John, Amber and myself post 5 reasons why we each blog I thought I’d write 5 reasons why we blog as a collective: We saw an opportunity to dig into the...
Even though we have been managing accounts within Panama for the last five months, we are still acclimating to Yahoo!’s new interface – as I’m certain most online marketers are still trying to gain their bearings as well. Recently we...
Continue Reading 4 Ways to Enhance Your Performance in Yahoo!’s Panama
Over at SERoundtable there has been a discussion regarding the new yellow background for advertisements within AdWords. Not only has the color been changed, but the configuration of the ads has been altered so that users have to click directly...
Upon her return from SES, Rebecca of SEOmoz published a blow-by-blow re-cap of her experience. Sounds like she had a great time! I need to get to SES next year. However, I am not posting to lament my absence from...
Continue Reading Answering a Few Questions for SEOmoz Rebecca
This article from Search Insider details Google’s value. Whether you like it or not, the truth is that Google’s efforts to find new and innovative ways to monetize the world’s information is just something we all need to get used...
This morning I logged into one of our accounts and noticed that the look of our Adwords campaign interface had changed slightly. Instantly, I noticed a button that says “Online Campaigns” which indicates that Adwords will display other types of...
Within the old Yahoo! interface, users were allotted one ad text and it could contain up to 180 characters. Every keyword was assigned a title, a description, and a destination URL. In Yahoo’s new interface, Panama, ad groups, keyword groups...
Over in PPC Discussions an interesting question regarding dynamic keyword insertion (DKI) was posed: “What I want to know is this – since having the search term in your advert improves its relevance (particularly in the headline), does DKI ensure...
I have been managing an account that is geographically targeting the Midwest (Indiana, Illinois, Michigan, Wisconsin, Ohio and Kentucky). I created a geo-targeted Adwords campaign, and about a week later I also initiated a campaign that was distributed throughout the...
Continue Reading Your Target Audience May Be Larger than You Think
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