We have inherited a couple PPC accounts recently that had some odd campaign structures. Within Google AdWords these accounts had the various match types (broad, phrase, exact) segregated into separate campaigns. Since I’ve now seen this a couple times, I...
Continue Reading Separating Your Matches Types into Different Campaigns is a Bad Idea
You should think of this article as a “what to expect when you’re expecting” in regards to launching a new website. More to the point, I will focus on the effects that launching a new website will have on your...
As you know, we’ve been looking through some of PPC Hero’s photo albums that were stashed away in his Fortress of Awesomeness (he changed the name of the fortress because “Solitude” was too somber and he wanted something that reflected...
The fuel that drives every PPC campaign is your keyword list. The success of your campaign will live and die by the keywords that you target. You need to make sure that you are targeting the right keywords and that...
Continue Reading How to Use Google Wonder Wheel and Related Search Tools for Keyword Research
One of the newly visible metrics within the updated Google AdWords interface pertains to conversion tracking. Today, we will explore the difference between the “Conversions (many-per-click)” data and the “Conversions (1-per-click)” data. If you have migrated to the new AdWords...
Continue Reading What You Need to Know about Google AdWords’ New Conversion Tracking Metrics
There are more than five things you should know about Yahoo’s search marketing platform that can make your life easier. However, I have pulled together a short list that will help you manage your account more efficiently and optimize your...
Continue Reading 5 Tips that Can Make Your Life Easier When Using Yahoo Search Marketing
OH MAN do we love Star Wars! Today marks the anniversary of the release of Stars Wars: A New Hope. Some of us here are HUGE Star Wars fans. For example, there are members of the PPC Hero Team, who...
Continue Reading May the Force Be With You! Happy Anniversary to Star Wars!
Lately, we’ve been writing quite a bit about the Google Content Network. This is simply because there is so much to talk about! Today, I would like to touch on another topic within this theme: two reasons why your Content...
Continue Reading What To Look for if Your Volume Tanks on the Google Content Network
I’ve said it before and I’ll say it again: the Google Content Network is fickle and it can be tricky. In both the Search and Content Networks, ad position is important. Within the Search Network you have a wider range...
Continue Reading How To Broaden Your Exposure on the Google Content Network
Yes, at one time even our mighty, fearless PPC Hero was just a little baby. This photograph was taken by his mother and carefully placed in a photo album. We found the photo album tucked away in PPC Hero’s Fortress...
This week we are discussing a myriad tactics to enhance your local geo-targeted PPC efforts. One of the core strategies you can employ to be found in your neighborhood to appear on Google Maps. If your business is geared toward...
Continue Reading X Marks the Spot! How to Get Listed In Google Local Map Ads
As part of our local PPC blog series, today I’d like to discuss geographic performance reporting. Running the proper reports within Google AdWords and Google Analytics can pave the way to geo-targeted success! You may already know where you locally...
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