The Google AdWords Content Network is vast and wide-reaching. If you harness this distribution channel properly, it can be a great source for traffic, leads and revenue. Recently, I discussed how to enhance your content network performance by removing poorly...
Continue Reading Why Fix What Isn’t Broken on the Google Content Network?
How long does it take you to design a landing pages? According to Justin to Post-Click Marketing Blog, if you spend more than 7 hours designing a landing page, you’re invested too much time. Once you’ve put that much time...
Recently, we received a question from a reader in regards to Google AdWords’ Budget Optimizer. We have not discussed this option here on the blog so I thought I’d give a description of this tool while answering our reader’s question....
Continue Reading AdWords Budget Optimizer is a Great Way to Spend Money… And That’s It
We have covered the basics on writing benefit-driven ads that feature relevant, high-traffic keywords. Today, I would like to focus on writing ads that compete directly with your competitors and that make a conscious effort to stand out from the...
Continue Reading Write PPC Ads that Scream and Stand Out From the Pack
Yahoo’s reporting isn’t necessarily broken but the majority of accounts are seeing significant reporting delays that stem back as far as Thursday afternoon. On Friday, we thought it might just be a fluke but when we got in to the...
Continue Reading Your Yahoo Stats Weren’t That Bad This Weekend: Yahoo’s Reporting is Broken
During our last blog series we discussed using the ad scheduling feature within Google AdWords to save time and money when managing a PPC campaign. That article sparked a few questions in regards to when a conversion is attributed within...
Continue Reading When Are Conversions Attributed to Your PPC Campaigns?
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from March. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!...
Recently, I wrote an article on using the placement performance report within Google AdWords (and Amber recently wrote an article on trimming fat!). As a result of this article, there was a bit of discussion in regards to how granular...
Continue Reading Enhance Your AdWords Content Network Performance By Trimming the Fat
Recently we posted a survey that asked which second tier PPC search engine has generated the best results for you. The goal of this survey was to learn if PPC managers are venturing outside the realm of the “big 3”...
Continue Reading Results of Our Second Tier PPC Search Engine Survey
Ad Scheduling within Google AdWords allows PPC managers to control the days and times their ads appear. As the final installment of our time saving blog series, today we will discuss how you can save time and money by utilizing...
Continue Reading How Can You Save Time and Money When Managing PPC? Use Ad Scheduling in AdWords!
Oh man! We love St. Paddy’s Day! PPC Hero doesn’t really have any specific national heritage or origin (he is a hero for all people!) but he always feels a special kinship with the Irish. Therefore, we always thoroughly celebrate...
When it comes to managing PPC accounts, there is one thing we can’t seem to get enough of, and that one thing is time. There just aren’t enough hours in the day to accomplish all of the tasks you need...
Continue Reading Work Smarter, Not Harder! 6 Ways to Save Time When Managing PPC
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