On Wednesday Yahoo announced a new global data retention policy. Yahoo will limit its data storage period to 90 days, which is a sizable decrease from their previous 13 month policy. Yahoo is expanding this policy to apply not only...
Continue Reading Yahoo Shortens Data Retention Period to 3 Months
Today’s PPC Hero Landing Page Critique Podcast will focus on PhosphoSolutions, submitted by Mike Browning. Mike said in submission that his goal is to increase sales from his website. PhosphoSolutions is a company that is dedicated to making and selling...
Continue Reading PPC Hero Landing Page Critique Podcast – PhosphoSolutions
Google AdWords is often testing new features within our pay-per-click accounts. Some of them work great and some of them don’t. With an organic program like AdWords, this kind of testing is to be expected. Google recently announced that on...
Continue Reading What You Need to Know About Google’s Decision to End Preferred Cost Bidding
We often discuss the search network and content network distribution within Google AdWords. However, we have not explored AdWords’ third distribution channel: Google Search Partners. Today, we will discuss the these Google Search Partners are, how they effect your PPC...
Continue Reading Utilize the Google Search Partner Network to Increase Your PPC Performance
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from November. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!...
We are doing some catch up with our reader submitted questions so today we are posting another “Ask PPC Hero” article! Recently, we received a question from Shweta, and here is what they asked: “If I keep bad performing campaigns...
Continue Reading Ask PPC Hero! How Does a Weak Campaign Affect the Rest of Your AdWords Account?
Happy Thanksgiving from PPC Hero! We love the holidays! And as you know, we love numbers! We’re always analyzing our PPC performance, breaking down our stats. So, we thought we’d give some interesting numbers about Thanksgiving: $3.6 billion: The value...
Recently, Google AdWords announced that they have expanded their placement targeting to include RSS feeds for blogs that have opted into the AdSense network. Today, I thought we’d cover how you can find this new information within your AdWords account....
Continue Reading How Can You Expand Your PCC Reach? Target Blog RSS Feeds With Google AdWords!
Whenever we are reading through the dozens upon dozens of blogs that we subscribe to, we are always on the the lookout for anything pertaining to the Google AdWords Quality Score. Anyone who reads PPC Hero can attest to the...
Continue Reading Has the Google AdWords Landing Page Quality Score Changed? Find Out!
Regardless of what is happening with the economy on a macro level, people are still going buy gifts this holiday season. There may be fewer dollars spent this year than in previous years, but there are still thousands of purchases...
The Hanapin Marketing SEM crew is looking for new team members. If you’re reading PPC Hero, then you are already ahead of the pack! We are looking for a Senior Search Marketing Consultant and a Junior Search Marketing Consultant. About...
Continue Reading PPC Hero and Hanapin Marketing Are Looking For Good People
The elusive PPC Hero has been spotted in several places around the blogosphere here lately. The PPC Hero team has three great news items to share with everyone! We have been long-time readers of Website Magazine and recently, we’ve been...
Continue Reading PPC Hero Sightings From Around the Blogosphere! Check Out Our Recent Apperances!
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