One great source of insightful, interesting paid search marketing webcasts is Search Marketing Now. We attend their webcasts often and usually take away a handful of good ideas for our own PPC accounts. We thought we’d let everyone know that...
Continue Reading We Recommend You Attend These Two PPC Webcasts From Search Marketing Now
This evening I received a notification from Yahoo that Google has terminated the advertising agreement between the two companies. I’ll let the actual announcement speak for itself (see below): Dear Advertiser, We wanted to reach out to you directly regarding...
Continue Reading Google Terminates Advertising Agreement with Yahoo
With all of the fervor of the political climate today, PPC Hero has gotten caught in the excitement and announced his candidacy for President! Sure, maybe he announced his campaign a little late… on election day! But friends, he’s confident...
Today’s PPC Hero Landing Page Critique Podcast will focus on Yo! Naturals, submitted by Philip Segal. Philip said in his submission that the core directive for his landing pages is to generate leads from people who are interested in purchasing...
Continue Reading PPC Hero Landing Page Critique Podcast – Yo! Naturals
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from October. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!...
Happy Halloween from PPC Hero! The PPC Hero team is all dressed up and ready for some serious trick-or-treating! This year, PPC Hero was inspired by Disco Stew (from The Simpsons); Ms Clicks looks fetching (and frightening!) as Bewitched; and...
As you know, we frequently write about the Google Quality Score. We do this because the Quality Score affects the performance of your AdWords campaign, and it is shrouded in mystery (a bad combo). Well, over the past year Google...
Continue Reading More Insights Into The AdWords Quality Score And First Page Bidding Strategy
Yesterday, we discussed the pros and cons of the heavy hitter search engines. Today, as part of our PPC basics blog series, I’ll be covering the fundamentals to building a killer PPC keyword list. The goal of this article is...
Continue Reading Learn the Basics for Building a Killer Keyword List
Welcome to the second article in our latest blog series, Rookie or Veteran – PPC basics every advertiser should know. Today, I am speaking to individuals who haven’t started their PPC campaign yet, or individuals who have started a PPC...
Continue Reading Learn the Pros and Cons of Each PPC Search Engine
The PPC Hero team launched our Landing Page Critique Podcast Series in July. We have reviewed a handful of landing pages/websites in order to help readers generate more conversions and revenue. We received an update from one of our landing...
Continue Reading A 400% Increase In Conversion Rate? Yep, It’s Possible!
The folks over at Wordle have a great word cloud tool. This is interesting because you can see what the PPC Hero team discusses most and looks like these words are our favorite words: ad, distribution, search, ads, preference, position,...
Continue Reading What PPC Hero is All About: Check Out Our Wordle!
What do you do when you feel like you’ve hit the traffic ceiling for your campaigns? There are no budgets restricting your ad distribution but you still feel like you aren’t generating the amount of traffic you think you’re capable...
Continue Reading Use Your Impression Share Report To Increase Clicks and Conversions
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