Here at PPC Hero, we generally talk about the Googles, Yahoos and MSNs of the world. With good reason too, that’s where the bulk of traffic is and where you should spend most of your time. However, sometimes it makes...
Continue Reading Vertical PPC Search Engines and User Intent
Last week, we received a question (well, a series of questions!) from a faithful reader regarding PPC geo targeting. Her questions were based off a post that I wrote last year, and were really focused on strategy. In lieu of...
Continue Reading Ask PPC Hero! PPC Geo Targeting Best Practices
Ho! Ho! Ho! Merry Chrismahanakwanza! Whichever holiday you celebrate, one thing is for certain – the end of November marks the beginning of the official holiday shopping season. As part of our week-long holiday shopping expose, today I’d like to...
Continue Reading How to Find Customers That Aren’t Still Researching but Ready to Buy RIGHT NOW
Last Thursday, Google announced their newest round of improvements to the AdWords Quality Score. Yet another line of detail to keep all of us PPC advertisers on our toes! At its simplest form, this Quality Score update removes the “influence...
Continue Reading Learn How Google’s Newest Quality Score Update Will Affect Your Accounts
Today, Marketing Pilgrim discussed something new in Google search results – expanded product views in AdWords ads! The example given was for Blue Nile, the massive diamond retailer. The regular PPC ad is still intact, but there is a plusbox...
Continue Reading Have You Seen This? Expanded Product View on Google PPC
Of all the reasons to love pay-per-click advertising, the reporting capabilities have to be number one! All of the major (and minor) PPC search engines offer reporting so that you can make smart, informed decisions about your advertising. That being...
Continue Reading How to Analyze the Most Important PPC Reports
One thing is certain, when Yahoo! launched the new Search Marketing platform (aka “Panama”), it signaled the death of Content Match. At least as I knew it. Before the upgrade, I generated pretty substantial results (in terms of traffic/conversions generated)....
Continue Reading Yahoo! Improves Content Match and Assumes Our Performance Will Improve Too
Last week the PPC Hero team had a discussion about what paid-search tasks advertisers have the most problems with. One of the biggest we came up with was concerning spending budgets and how they are distributed between the various search...
Continue Reading Learn How to Distribute Your PPC Budget between Search Engines
A few weeks ago I read a short and sweet article from the Yahoo! Search Marketing Blog about “what not to do” with your PPC account. They covered some of the basics like not bidding on keywords for which your...
If you are planning on attending the Masters of Business Online internet marketing conference in Indianapolis, but haven’t bought your tickets yet – now’s the time! Early bird registration has been extended until this Friday, September 26th. By attending this...
Continue Reading MBO Internet Marketing Conference – Extended Early Bird Registration
Last week Google officially announced a change to the AdWords conversion tracking platform. The often times unnecessary and unattractive Site Stats Logo is now optional. When Google first pushed this logo on us, it was a required feature. Each time...
Continue Reading Say Goodbye to the Google Site Stats Logo – If You Want
Masters of Business Online is hosting its second annual event on October 14! We’re announcing it here on PPC Hero because 1) if you’re in Indiana, this is a must-attend event for anyone even remotely serious about Internet marketing and...
Continue Reading Masters of Business Online – Internet Marketing Event
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