Continuing in our effort to learn about PPC Hero’s readers, we have created a PPC Industry Survey. Our goal is two-fold: first off, we would like to learn specific details about our readers (anonymously, of course) to write tailor-made content...
Continue Reading Calling All PPC Managers! Take the PPC Industry Survey Today
The most beautiful thing about PPC is that everything can be tracked. I mean everything. With convenient reports from the PPC search engines and programs like Google Analytics, advertisers have no excuse to be clueless about their pay-per-click performance. Analytics...
Continue Reading Discover Google AdWords Insertion Tags and Learn How to Use Them Today
There are a lot of PPC bloggers these days, but it is still easy to recognize the cream-of-the-crop. Our friend and fellow PPC guru David Szetela is certainly at the top. The Clix Marketing Blog, Dave’s home on the internet,...
A week ago I posted a survey asking all of you what your favorite Google AdWords report was. More importantly, I also asked, “Why?” As promised, today I’m going to share the results of that survey. Favorite AdWords Reports By...
Continue Reading Our Readers Have Spoken! Learn What AdWords Report Was Voted as Your Favorite
A picture (this picture?) is worth a thousand words, or so I’ve always been told. Last month I was working with one of my clients on landing page ideas. The landing pages we had were OK, and generating a 2.98%...
This must be “death to good Google ideas” week. Yesterday they announced that Pay-Per-Action will be removed from AdWords in August. Today I received an email from Google telling me that Cross Channel Tracking is being removed, too! Cross Channel...
Continue Reading The Google Guillotine Has Fallen Again With the Removal of Cross Channel Tracking
If you use the Pay-Per-Action advertising feature in AdWords, it is officially time to rethink your strategy. Today, Google announced that they will be disbanding the Pay-Per-Action beta test at the end of August. In the past year I’ve really...
One of the most important aspects of pay-per-click advertising is the ability to report on every detail of your account’s performance. And of the PPC search engines, Google has cornered the market on reporting. Within AdWords, there are 12 basic...
Continue Reading Give Us Your Feedback! What is Your Favorite Google AdWords Report?
If you’re anything like me, you have a touch of the “ooh, shiny!” complex. By that I mean, each and every new product offering from my favorite search engines carries with it a certain appeal. I get excited at the...
Continue Reading Take a First Look at the adCenter Desktop Beta and Share Your Thoughts
One of the most difficult elements of marketing is discovering how to relate to your customers on a personal level. When you learn to build a personal relationship with your customers, your business will reap the rewards. Our friends at...
Continue Reading Learn How to Humanize Your Marketing in a Free Webinar
Ok, so I’m about 4 days late breaking this news, but I just have to share my 2 cents. Last Thursday, Google announced that they had reached a deal to share their AdSense for Search and AdSense for Content with...
Continue Reading It’s Alive! Beware of the Search Beast Named “Yahoogle”
For the longest time, I’ve admittedly been one of those search marketers that’s always praising the almighty Google. Every new product was the best thing ever, and the mantra of “do no evil” rang true. This infatuation even bled into...
Continue Reading The Honeymoon Is Over – My Infatuation with Google is Waning
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