Every year, bloggers from all corners of the SEM industry create “Best of” lists to review news-bites, articles and varied quips on the year’s performance. All of us at PPC Hero wanted to dive head-first into this year-end ritual. As...
Continue Reading The Top 3 SEM “Year in Review” Lists for 2007
The year of the boar, otherwise known as 2007, was a year to remember. Whether you followed the dilly-dallying of Britney Spears, the screen writer’s strike or the feud between 50 Cent and Kanye West, 2007 offered something for everyone!...
Continue Reading Top 5 PPC Developments That Made News in 2007
So far this week, we have discussed the best practices for writing great PPC ad texts. The ideas presented have thus far focused on writing techniques, not necessarily search engine provided tools. However, today I’d like to discuss one of...
Continue Reading How to Use Dynamic Keyword Insertion to Hook Customers
Every day this week we are writing about how to improve your PPC account’s ad texts! Yesterday we discussed writing benefit driven ads to lure customers to your site. So today, I’m going to take your ad writing skills to...
Continue Reading Increase Your Click-Through Rate with Tasty Promo Offers and Calls-to-Action
Last week, Google unveiled updates to the Location Targeting (geo-targeting) function within AdWords. In the wake of this event, I felt that there was no better time than the present to write a 1-2 punch article on geo-targeting. The geo-targeting...
When you’re first starting out in pay-per-click advertising, there is a tremendous learning curve. You have to discover the inner workings of 3 (sometimes more) different PPC advertising platforms. There is the trial and error of figuring out which tools...
Continue Reading Quick Fixes to Some of PPC’s Most Common Problems: Part One
On Friday, December 7th, the Masters of Business Online Conference will be held in Indianapolis, Indiana. This exclusive event has been organized to educate marketers on how best to do business online. Through the course of this one-day event, attendees...
Continue Reading Get Your Masters of Business Online – Registration Ends Wednesday
Officially announced in March, Google’s Pay-Per-Action (PPA) BETA test has now been running for 8 months. In that time, advertisers and publishers alike have grown accustomed to the new system and are developing a sense for what works and what...
Continue Reading 5 Things to Consider When Running a Google AdWords Pay Per Action Campaign
Since when did deceit become a useful pay-per-click tool? A few months ago I discovered Engine Ready’s article titled Operation Camouflage, The Art of War, and PPC. The folks at Engine Ready spelled out how to hide your ads from...
Continue Reading Debunking the Operation Camouflage Strategy: Is Deceit Really a PPC Best Practice?
If you’re a professional SEM, chances are you’ve inherited your fair share of pay-per-click accounts from clients seeking a helping hand. Taking on these clients who have tried their hand at PPC and failed can be a great opportunity for...
Continue Reading 5 Things to Consider When Inheriting a Google AdWords Account
Today is the official unveiling of our new handbook: Inside Google AdWords Quality Score (click on title to access the handbook). Throughout our drive for Quality Score knowledge we have gathered detailed information, quips from our AdWords representatives and revelations...
Continue Reading Inside Google AdWords Quality Score: Everything You Ever Wanted to Know and More
When managing pay-per-click accounts, there is one activity that will improve your performance more easily than any other – effectively managing ad texts. Some would argue that bid management, optimizing for Quality Score or a myriad of other activities would...
Continue Reading See How Easily You Can Improve Your PPC Performance
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