All week we have focused on how to improve your Quality Score, how to recognize “myths” and important factoids that lead to a solid understanding of Quality Score. Today’s post is the fifth and final post in our 5-day series,...
Keywords Inactive Due to Quality Score in Google AdWords? Here are 3 Actions to Take!
Today’s post on Inactive Keywords is the third blog post in our 5-day series focusing on Quality Score. Picture this: You arrive at work before the birds begin to chirp. Before you can be “bothered” by email, you log into...
How to Optimize Your PPC Campaign for Each Stage of the Buying Cycle
The buying cycle is a topic that search marketers have labored over and written about consistently through the years. Today I would like to share a few new techniques with you to optimize your PPC campaigns for each stage of...
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Reviewing Google’s Top Ad Placement One Month Later
p>On August 22, Google updated the ranking formula that determines which ads make it into the top 3 spots. After only 4 days, I ran reports for 3 different ad groups (3 separate client accounts) to determine if this change...
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How the Heroes Premiere Showcases Paid Search Usage by ABC, CBS, FOX and NBC
Tonight is the premiere for Season 2 of the very popular TV series, Heroes. Being the PPC “Hero” that I am, I thought it fitting to see how well NBC has used paid search in their advertising efforts gearing up...
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Dissecting a Taboo: Phone Numbers in PPC Ads
Creating relevant and effective ad text is one of the most difficult, yet influential things you must do as a PPC advertiser. Within this daily management duty are a myriad of sub-tasks or “flavors” that can affect the outcome of...
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The Secret to Success May Lie in Your Settings
Today’s topic: The Secret. Ok, so I’m not going to start rattling off the hidden truths to eternal happiness. But I may just provide a tiny bit of relief for you and your PPC campaigns! In continuation of our goal...
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Revitalize Your PPC Campaign in 5 Days!
There comes a time while managing a pay-per-click campaign when you feel as though you’ve done everything. Yet somehow your performance plateaus or worse, begins to trail off. What do you do in this situation? What can be done to...
Breakdown of Top Ad Placement: Before and After
Google’s Top Ad Placement formula change took effect last Wednesday. Within 2 days of the shift, I began to read posts like this one where advertisers began calling out negative effects to their AdWords accounts with no hard data to...
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Google Top Ad Placement, What You Need to Know
Two weeks ago, Google announced that they were set to change the ranking formula for top ad placement. Initially, I had mixed opinions on the subject and was unsure if the motives behind the change were for quality or for...
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AdWords Top Ad Placement Formula Is Set for a Facelift
Upon logging into my AdWords accounts this morning, I was greeted with an alert: “Coming Soon: Improvement to the Top Ad Placement Formula.” Quickly thereafter I found the official FAQ and AdWords Blog announcement to fill in the gaps. The...
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Get Your PPC Questions Answered By a Googler, In Person!
At the end of August, our company’s dedicated Google AdWords representatives will be paying us a visit. We will have several hours of uninterrupted face-time with these fine folks to learn as much as we can about AdWords. Naturally, we...
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