What is a customer profile? Police are notorious for creating profiles. They put these together to help others know what to look for when hunting down a criminal. We’re not going to be hunting down criminals today, but we will...
Continue Reading How To Create Customer Profiles For Your Facebook Ad Campaigns
We all know this, but the purpose of the landing page is to create a conversion. Some of the more common conversions are: leads, sales, and calls. The truth cannot be dulled and stands the test of time. I pose...
Continue Reading Identifying The Reasons Why Your Landing Page Doesn’t Convert Very Well
As many of you know, I love Facebook ads and write about them all the time. A week or so ago I wrote a post about the top free hosting companies in the World. I don’t as much want to talk...
I love Facebook Ads, and I like all my clients to at least give them a try at least once. Facebook Ads however only works for around 10-20% of our clients. It REALLY only works for around 5% of all...
So this week is a fun post to write. This week I will be in Hawaii enjoying my time with friends. This is one of the benefits to being an online PPC manager. I can work from where ever I...
While I was at Pubcon a week ago I had the opportunity to talk to Ashish Vij from Google’s Analytics team. You can read about all of my adventures and lessons learned at Pubcon. Here are some of the cool things...
Over the past week I have been at Pubcon 2011 in Las Vegas. This was one of the first times that I had thought about setting up each and every PPC account the same. I went into a session by...
Every year I love to dress up for Halloween. this year I have been everything from a Computer nerd to a Superhero. That got me into the though of what makes a good superhero? A superhero is someone that we...
The other day I got the question if someone should bid on their branded term even if they are already in the number one spot. This is a question that I get asked a lot. Should I be bidding on...
Google announced that AdWords Express will now be available to all UK and Germany advertisers. Google released AdWords Express earlier this year as a way to help local merchants to get more local customers coming to their websites. In case...
Continue Reading AdWords Express Now Available in UK and Germany
Last week we lost one of the greatest leaders in innovation that has ever been born. Steve Jobs was a great leader that inspired many people around the world. We’ll miss him and everything he’s done for Apple and the...
Continue Reading How Trending Topics Get High CTR Through Facebook Ads
If you haven’t checked out our article about “The 20 most expensive keywords in Google Adwords” you should really check it out. It goes over the top keywords in Google. The top 20 keywords are insurance, loans, mortgage, attorney, credit,...
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