Last week’s Microsoft adCenter upgrade was the culminating move in a lengthy process they’ve been running through for the better part of a year. Microsoft stands by the fact that things their users write in the forums and help centers...
Continue Reading adCenter Budgeting Options: You Talked, They Listened!
Google has officially announced the introduction of AdWords Express this week, much to the delight of local advertisers who have been waiting since October to get their hands on it! So what is this AdWords Express? Read on and find...
Continue Reading Local Online Ads Made Easier with Google AdWords Express
Back in November of last year, Google announced that they would be starting the slow roll-out of a feature in AdWords that would allow advertisers to get more phone calls for the advertisements and track those calls with detailed reports....
Continue Reading Google AdWords – Call Metrics Available in US & Canada
Back in May, Google announced they would soon be rolling out targeting options that would allow account managers to specifically target tablets. Some of you may have had limited access to these targeting options during testing, but as of today...
Continue Reading Tablet Targeting Now Available in Google AdWords
Microsoft has been releasing updates for weeks regarding upcoming mobile advertising upgrades to their adCenter interface, and one of them has finally launched! Keep reading to find out which one and how you can use this new feature to boost...
Continue Reading Microsoft adCenter Radius Targeting is a GO!
“Never complain when someone tries to help you. It doesn’t mean you can’t do it yourself, it’s just making it easier.” My fiancé likes to say this to me when I get upset at him for trying to help me...
If I had a dollar for every time someone “caught” Google testing a new feature, I’d have enough money to put Oprah back on the air (we miss you, O!). However, sometimes those experimental features could have quite an impact...
Continue Reading Google AdWords-Testing a Click Count Feature?
It's no secret there are differences and similarities in the functionality of Microsoft adCenter when compared to Google AdWords. Keep reading to learn more about how they may become slightly more similar, in today's news update!
Google announced today that after an outpouring of requests, Webmaster Tools data will finally be reachable through Google Analytics. Read more about what this could mean in the future for PPC in today's news update!
Continue Reading Google Analytics Releases Limited Webmaster Tools Pilot
Today's news update from PPC Hero discusses the possibility of yet another ad extension option in Google AdWords becoming available to users. Read the following post to see how this change could affect your Google account!
Google announced today that they would be making a few changes to the location targeting feature in AdWords starting July 8, 2011. Location targeting for account campaigns grew into 17 new countries back in February and since those additions, Google...
Continue Reading Google AdWords Announces Updates to Location Targeting
Currently only in limited beta release, Google Analytics has added a new feature, Multi-Channel Funnels, to aid advertisers in their marketing efforts. As reported by Google, the main function of Multi-Channel Funnels is to be able to see all the...
Continue Reading News Update: Google Analytics Adds Multi-Channel Funnels
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