With impression share reporting changing a bit this week, there’s no better time than now to revisit the ins and outs of the metric and how it works! Odds are pretty good that your PPC accounts are not reaching their...
Continue Reading Measuring & Improving Lost Impression Share
With our last early bird discount-pricing deadline fast approaching (Friday, February 8th!), the PPC Hero team wants to make sure you know all the facts about what to expect when it comes to the workshop portion of Hero Conf. For...
Continue Reading Invest 1% of Your Annual Budget and Increase PPC ROI
All right, you don’t have to stop right this minute, but sometime in the next 24 hours. I promise this is going to be to you and your account’s benefit! Whether you’ve been in PPC account management for a few...
Continue Reading Stop What You’re Doing & Check These 10 Metrics Now!
I would imagine most people are expecting a pretty sweet Hanapin sales pitch right now. While I hate to disappoint, that will just not be the case. Here’s why: any agency that says they’re the best choice for any/all client(s)...
Continue Reading 5 Steps to an Effective & Efficient PPC Agency Search
For this month’s series, we’re going to be talking about new and exciting things that you can test within the wonderful world of PPC. Take your accounts to the next level with some of these new techniques or tools. A...
Still trying to convince yourself to register for Hero Conf? Maybe you haven’t seen the recently posted topic schedule for days 1 & 2, because it’s going to be an incredible lineup of content! On top of that, you can...
Continue Reading Ask the Heroes! – Rapid Fire Q&A with 2013 Hero Conf Speakers
Back in June of 2012 (which already seems like forever ago!) Amanda and I put together a video blog on how to approach mobile ad copy. Then, in October, Jeff presented a webinar with Wordstream about all things mobile. But...
As we start to wrap up 2012, I wanted to take some time to publicly address a question and concern that popped up rather often this year: bidding on branded terms. I know there are believers that this strategy is...
Continue Reading 5 Reasons to Start Bidding on Branded Terms (If You Aren’t Already)
Back at the beginning of the month, Hanapin/PPC Hero co-hosted a webinar with Intrapromote to review the best ways to coordinate your PPC and SEO marketing efforts. You can watch the recording to get all the delivered content, but we...
Continue Reading 10 Things to Consider When Coordinating PPC & SEO Campaigns – Q & A Follow Up
Lots of crazy stuff has happened in PPC during 2012. Even though that’s been true pretty much every year since its launch, we at PPC Hero felt that it was a big enough year to justify its very own series. ...
Continue Reading How Ad Rotation Settings (Almost) Ruined My Year
The team here at PPC Hero has been posting a lot recently about Hero Conf 2013, especially as we finalize our speakers for the event and giveaway prizes for registrations. Well it’s time we start extending the value of our...
Continue Reading PPC Hero Staff Trampled in Mad Rush to Sponsor Hero Conf 2013
For the final installation in this month’s PPC Hero series on strategizing for the holiday season, we’re going to review the best and most effective ways to optimize ad copy to drive higher CTR’s and conversion rates. There will hopefully...
Continue Reading Holiday Ad Copy & How to Schedule Holiday Ad Tests
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