The Display network is a beast. This is just a fact. An even truer fact is that Display will run away with your budget and CPA if you let it. We had a recent request at PPC Hero for some...
Continue Reading 10 Ways to Decrease Your Display Network CPA
This week, the PPC Hero series team has been uncovering various ways PPC numbers may be slightly skewed or just downright inaccurate, but how can misreported data hurt you from a competitive research standpoint? This post takes a look at...
Continue Reading Misleading PPC Competition Metrics: A Case Study
It’s coming. We can tell over here at PPC Hero because more and more questions are coming in asking about preparing for the holiday season in PPC. It’s true…the peak holiday ecommerce season is right around the corner! If you...
Continue Reading Holiday PPC Strategy & Prep in Just 7 Steps!
After many requests for a hit list of ways to improve ad copy, the PPC Hero team has delivered! Check out this list of the top 20 ways to improve your ad copy for better performance.
Continue Reading Top 20 Ad Copy Tests for Improved PPC Performance
There are quite a few PPC Hero readers who work at an agency themselves or are freelancing on their own and, in both cases, are responsible for more than one client at a time. Keeping things straight and organized in...
Continue Reading Managing Multiple PPC Clients – A Guide to Keeping Your Sanity
To start off our September PPC Hero series on how to use Excel for that next level of PPC super performance, I decided to do just that: start from the beginning! Is there a way to determine possible account performance...
Continue Reading How to Use Excel to Estimate New PPC Account Performance
Nothing stays the same forever, does it? Google made an announcement earlier this week via the Inside AdWords blog regarding their seller rating extensions and how those would start populating moving forward. We’re going to take a look at the...
Continue Reading Updated Seller Rating Extensions Reinforces Current Consumer Satisfaction
PPC Hero and Hanapin Marketing are reaching out to their loyal readership for a favor of epic proportions. Well…epic in that it could mean the difference between a huge opportunity to speak in front of thousands! I have been asked...
I’m of the opinion that it is not hard to convince your client of anything, if it’s forwarded with: “this will get you more leads/make you more revenue.” However, as soon as the word “test” gets thrown in the mix,...
Continue Reading Engaged CRO: A 5-Step Plan for Full Client Support
We’ve been posting some pretty advanced optimization techniques recently at PPC Hero to make sure our audience is getting the next level of PPC advice. That doesn’t mean new advertisers aren’t getting in the paid search game daily or that...
It happens. It’s terrible (every time). You followed all the guidelines or rules for the search engine in question, yet somehow…you’ve been suspended. I’ll tell you flat out that my initial reaction anytime I’ve been first-hand involved in an account...
Continue Reading Suspended Motion: How to Get Your PPC Account Reactivated
The PPC Hero blog series team decided to focus this month on automation in paid search. The rest of the week, our PPC rock stars are going to discuss true automated tools or features to make your jobs easier, but...
Continue Reading Top 3 Ways to Self-Automate Your PPC Account Work
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