By popular demand from our loyal PPC Hero readers, ladies and gentlemen, today’s post is going to dive a little deeper in to what may seem like a simple ad copy writing topic: calls to action. So why the dig-in?...
Continue Reading Read This Now! – A Look at Effective Calls to Action
Then this event is for you! As a bonus networking event at the tail end of Conversion Conference-Chicago Day 2, Hanapin is going to host a 2-hour meet up at Bar Louie’s River North location so we can meet more...
Continue Reading Attending Conversion Conference-Chicago? Like Networking & Free Drinks?
PPC Hero’s mobile-focused June series kicks off today with step one of the process: getting your client on board with opening up to the mobile traffic funnel. Most clients would have a hard time arguing with direct statistics, so today...
Not every company needs to employ an agency full-time to manage paid search. Yup, I said it and I work for an agency. Shhhh…no one tell! Hanapin is now offering a new service to assist the in-house teams for such...
Day two in the Google Analytics Test Lab is all about deciding what to test on next. Determining the areas in Analytics to use to compare performance and metrics is one thing, but using the interface to find new opportunity...
Continue Reading Google Analytics Test Lab: Finding New Test Subjects
It’s actually been a fairly dry week for April, but nonetheless, the PPC Hero series team has loaded you up with plenty of ideas for how to make things happen now that are better for later. From client communication, to...
Continue Reading April Showers Bring May PPC Flowers: Series Wrap Up
For our first installment in the April PPC management series, I’m going to focus on something that may not initially come to mind when thinking about how to start off a new account on the right foot: client services. All...
Yes. You heard me. The infamous sales duo from Hanapin is making a road trip north to Chicago! The best part? Our trip is next week! So here’s where you come in… Maybe you work in the marketing department at...
The third bracket in our Reach Expansion Final Four is going to cover a new(er) player in the dance: LinkedIn. Just how beneficial is LinkedIn in the pay per click world? I would be lying if I said LinkedIn was...
March is the month for brackets and more brackets on top of other brackets. I usually have 3 or 4 every year, myself. We’re running our second annual Search Marketing Madness competition on the blog this month, but we wanted...
The Internet marketing industry has doubled in size in just a handful of years and is expected to surpass $55 billion in revenue by 2014. That’s only two years from now! What’s more is that this year, online ad spend...
Continue Reading In-House vs. Outsource: The Dirty Paid Search Debate
Mobile PPC has been making huge strides in the last year and continues to gain popularity with an ever-increasing volume of Internet searches coming from mobile devices. We know there are certain optimizations necessary to make mobile traffic work and...
Continue Reading How to Better Optimize for Mobile Lead Generation
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