Download an easy to use ppc performance troubleshooting template that will organize your analysis and allow for easy collaboration among teams.
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Kelly Pollock
Turn Your PPC To-Do List Into a Digital Strategy
Finding the time to work on a strategy with an ever growing task list is a day to day struggle for the digital marketer. This challenge becomes even more relevant in paid search where many of our levers are tactically...
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Tips to Lower Rising Cost Per Click
As the paid search industry migrated towards a more automated environment advertisers were met with a spike in cost per click (CPC). Coming out of 2018 Merkle reports a higher rate of click growth than rise in CPC. Advertisers worked...
Keeping Up in the Digital World
Tips to help focus your day and tackle the demands of the fast paced digital marketing work space.
Grow Your Business with a Chatbot
27% of marketing executives plan to consider the use of a chatbot as part of their 2018 marketing plan. Gain a greater knowledge of how chatbots work and how you can increase visits and engagement with your brand.
A 180 of Google Analytics 360
The enterprise version of Google Analytics offers several paid search perks including, advanced data integrity, integrations and reporting.
Making The Case For A Video First Facebook Strategy
Time spent watching videos on social is skyrocketing. Facebook predicts 75% of all mobile data will be video by 2020. Time to create a video first strategy.
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Google Target Outranking Share Bid Strategy Success
See results from a successful target outranking share automated bid strategy and learn how to implement it on AdWords campaigns.
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Google, Signature Cocktails, And Audience Labs
Gain an understanding of the data Google collects on audiences and how it's used to create a foundation for successful PPC campaigns.
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Making The Case For The Customer Journey As An Important Piece Of The Digital Puzzle
A customer-centric approach to digital marketing can transform your conversion rates. Get tips and walk through our campaign results.
5 Tips for Measuring Social Ad Success
Dive into ways businesses can use to help measure the success of social media ad campaigns. Facebook, Twitter, Google Analytics tips and more!
Increase Your PPC Conversion Rate With Income Targeting
Income level demographic targeting can improve bottom of the funnel performance by increasing conversion rate and lowering cost per acquisition.
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