I’m immediately skeptical of a how-to-be-a-thought-leader checklist that doesn’t include thinking or leading. Read my thoughts regarding thought leadership.
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You’re Doing This One Thing Wrong In Digital Marketing
Social media has provided businesses with fresh new marketing platforms. But more than the platform itself, it allows for businesses to connect with customers.
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One Huge PPC Mistake: Conflating Tactics With Strategy
Paid search accounts aren’t just a tactic in a more encompassing marketing strategy, but rather, they deserve strategies of their own.
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One Way To Become A Remarketing Jedi: Use the Analytics Force
We're going to remarket with an approach easily compared to the way in which Luke Skywalker approaches the systematic demise of the Empire.
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One Excel Trick To Nail Your Budget Projections
I’m going to show you one of my favorite ways to project your end-of-month spend, in a way that accounts for some (but not all) account variables, and most specifically, dayparting.
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The Greatest PPC Excel Function You’ve Never Heard Of
Just because correlation doesn’t imply causation does not mean it can’t lead to action or insights.
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Introducing a New Performance Metric: Keyword Total Weighted Value
One of the biggest mistakes a paid search professional is operate under the auspices that the data available to them in their various interfaces— AdWords, Analytics, etc— is the only data out there.
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3 Easy AdWords Reports You Might Not Be Using
Check out these 3 simple reports you can pull from AdWords to improve bottom line performance.
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There’s No Such Thing as Best Practices
In the digital marketing industry (and many other industries that aren’t the focus of this blog) there is something of a perverse fascination with the notion of “best practices.” Here’s the problem.
One Surefire Way to Maximize a Limited by Budget Campaign
It’s a painful thing, seeing those three orange-faced words smackdab in the middle of the AdWords Interface: Limited by budget.
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Forget Quick-Wins! Build Towards and Then Sustain Great Performance!
In an industry where success is often defined by “quick wins” , it can be easy to forget that there’s another (more reliable) way to achieve performance growth.
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How To Find Out If It’s Seasonality Or Something Else
In many industries seasonality is a harsh truth— not something to be avoided, but rather something to be accounted for.
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