Let’s take a minute and talk about conversion tracking— the process that, you know, lets you know when your PPC campaigns are successful, and when they are not. Pretty important stuff, yeah?
Continue Reading Conversion Tracking is the Hermione Granger of PPC
If you ever find yourself wondering, “what exactly is search engine marketing”, this post is for you.
Continue Reading So, What Exactly Is Search Engine Marketing?
It’s unlikely that John Stockton has ever heard of PPC Marketing, but if he had, rest-assured, the following would be his favorite report.
Continue Reading Introducing the Stockton Report: Find Keywords with Hidden Value
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning.
Continue Reading Morning Clicks: New Google Guides, eCommerce in China, and More
Residing in a professional landscape comprised of spreadsheets, tables, grids, charts, graphs, formulas, metrics, and all other manner of impersonalized measurement, it’s very easy to forget who we’re doing it all for.
Continue Reading Hey Marketers! Don’t Forget to Advertise to Human Beings.
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning.
Continue Reading Morning Clicks: Ad Free YouTube, How Google Works, and More
Bing Ads is now providing advertisers the functionality to toggle between as many as 2,000 accounts.
Bing Ads announced their Universal Event Tracking functionality. In layman’s terms, it’s goal customization, designed for flexibility from one business to the next.
Continue Reading Bing Ads Announces Universal Event Tracking
Series week continues as we assess PPC management across different industries. Yesterday Rachael covered PPC for the IT and Technology industry. Today, Kevin covers the healthcare industry, and specifically business-to-business.
Continue Reading How To Run PPC Accounts in the Cutthroat Healthcare Vertical
The liberal arts curriculum was designed to give its students a comprehensive understanding of the world. Today, the digital industry advertising should be a part of that.
Continue Reading Digital Advertising is Becoming a Liberal Art
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning.
Continue Reading Morning Clicks: Departure of Pay-Per-Click, Year’s Top Brands, and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning.
Continue Reading Morning Clicks: Today’s Best Marketers, Brad Pitt, iPhones, and more.
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