There is a paradox inherent in the values commonly upheld as standards for ethical advertising versus the realities of the advertising industry.
Continue Reading These 3 Ethical Advertising Notions are Archaic
Google: Your 2nd Description Line Will Start Disappearing on Mobile
Inspired by the need to make the acquisition of relevant information even easier and faster for mobile users, Google has announced changes to the way they’ll deliver ads to mobile devices.
Continue Reading Google: Your 2nd Description Line Will Start Disappearing on Mobile
Show Don’t Tell: High-Impact PPC Storytelling
Wanna know what’s better than delivering good news to a client? Squeezing every last drop of impact out of that delivery. Easier said than done, right? Well, not really.
Continue Reading Show Don’t Tell: High-Impact PPC Storytelling
Morning Clicks: HTML 5 Ads on Google Display and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning.
Continue Reading Morning Clicks: HTML 5 Ads on Google Display and More
Morning Clicks: Clueless Corporations, Beautiful Excel, and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning.
Continue Reading Morning Clicks: Clueless Corporations, Beautiful Excel, and More
Starting in September Google will Require Close Variant Matching
Google announced on Thursday that beginning in late September, the option to utilize close variant matching will no longer be available, and all campaigns will be opted in.
Continue Reading Starting in September Google will Require Close Variant Matching
Bing Ads Announces Release of Top Movers Feature
Bing reports that their new tool will illuminate variations in clicks and spend, pick out campaigns and ad groups that are the source of these variations, and potentially reveal the causes of these changes.
Continue Reading Bing Ads Announces Release of Top Movers Feature
Google Announces New Shipping Configuration Tool for Shopping Campaigns
Google has developed a solution to the common frustration of shipping price inaccuracies between what is displayed on the SERP, versus what is displayed on the final check out screen.
Continue Reading Google Announces New Shipping Configuration Tool for Shopping Campaigns
Morning Clicks: Advertisers are Butt of Jokes from Adobe/HBO, and More.
Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world.
Continue Reading Morning Clicks: Advertisers are Butt of Jokes from Adobe/HBO, and More.
Bing Announces Changes to Interface, New Metric, and More
On Monday, Bing announced a slew of updates, including a makeover to the Bing Ads interface.
Continue Reading Bing Announces Changes to Interface, New Metric, and More
Google: Introducing Product Ratings to PLAs
On Tuesday, Google introduced product ratings on Product Listing Ads.
Continue Reading Google: Introducing Product Ratings to PLAs
Morning Clicks: Weird Al Yankovic, Women of PPC, and More.
Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning.
Continue Reading Morning Clicks: Weird Al Yankovic, Women of PPC, and More.
