If you sell PPC services or are looking for a new PPC agency, here are 8 partnership-killing statements to be wary of.
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Attribution is Awesome! Here’s Why It’s Terrible
Understanding attribution well is an essential part of any digital marketing strategy. Unfortunately, it is also an evolving industry.
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Reflections Of A PPCer At The End Of The World…Errr, 2016
I will personally look back on 2016 with some serious mixed emotions. Read on for my thoughts on PPC and Digital Marketing as well as a look toward 2017.
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Shopping Ads Confession: I Think Custom Labels Are Overrated
I rarely use custom labels in Shopping ads. Find out why!
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The Beginner’s Guide To A Full PPC Account Setup For SMB Ecommerce Clients
I'd like to present the way that I order and work on setting up an SMB Ecommerce account. My hope is to create a template of sorts for you to reference.
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It’s Time For PPC To Stop Ignoring Client Management
The purpose of this post is to draw our attention to a dangerous shift and call the PPC community back to a more balanced view of our beloved industry.
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5 Things I Learned About International PPC From HeroConf London
I'd like to share 5 takeaways I learned about International PPC during Hero Conf in London.
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Love Your In-House PPC Employee? Pay Them More
I would like to say for in-house PPC employees what they have always wanted to say. If they are good then pay them for it.
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Going It Alone – Should You Become An Independent PPC Operator?
Ask yourself these 8 questions when you are considering whether to become an independent PPC professional.
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Why The Case Study Needs to Die When Selling PPC
Is the case study really the best option? I'd like to demonstrate in this blog post why I believe it is not.
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My 2015 Google Shopping Wishlist
Check out my list of the top 9 updates Google Shopping needs to in order to improve the platform and user management.
A Newbie’s Jumbled Thoughts On Hero Conf 2015
I was fortunate enough to attend Hero Conf and wanted to get my thoughts on paper before they had a chance to jumble their way into oblivion.
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