From search to social, ad platforms have been rolling out major changes this year. You may not have the time to review them all in one sitting, so we broke down our top three updates from Bing in the first...
The Rise of The No-Click Search Results
Searching for answers and data has never been easier thanks to the help of search engines. Here we’ll discuss the effect that no-click cost is having on ppc, including the growing popularity of voice search.
Defining Negative Keyword Match Types
Negative keywords are important to any PPC campaign as it can help filter unwanted traffic before a user reaches your landing page. For instance, you are trying to attract people interested in shoes, but you don’t sell red shoes. By...
Why I’m Excited For The New Google Attribution
Measuring and attributing marketing tactics just got a MAJOR upgrade. Read more how Google Attribution can help to uncover insights and make a true impact on the customer journey.
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How To Build A PPC Lead Nurture Strategy
“Lead Nurture” is, by no means, a new term in the marketing world, however, it is a topic that has been trending in the marketing world lately, especially in PPC.
How To Deal With Lost Traffic When Launching A New Website
Get tips and insights on how to recover from a loss in PPC traffic after you launch a new website. Get on the road to recovery!
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Facebook Now Offering Mid-Roll Ads for Advertisers
It’s hard to miss the video first initiative being made by almost every platform and advertiser, right now. We have seen a trend of interactive usage between cable and network television to visit websites and Facebook, participate in polls and...
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Ensure Bing Ads Are Part Of Your PPC Efforts
Did you know that Bing accounts for roughly 1/3 of the paid advertising search market at 31%? To be a comprehensive paid search marketer you have to be on Bing.
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Your PPC Checklist For A New Website Launch
Launching a new website and have concerns about PPC? Kristin's PPC checklist will help make the launch as seamless as possible.
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5 Tips To Stay Organized Through The Holidays And Beyond
Just like fashion, everyone has a management style all their own. Here are a few tips and pointers to help you stay organized this holiday season and into the new year.
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Get Your Mobile PPC Ready For The Holiday Season
If you are in retail you know that competition to grab your potential customer exponentially increases during Q4.
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Using Google Analytics To Power AdWords Campaigns
The information gathered from AdWords and Analytics could lead to “analysis paralysis” but, when used correctly, you can optimize your campaigns to perform that much better.
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