Without goals, there is no way to create a long-term strategy for an account. There is a clarification to make: goals and performance are different.
Are Long Tailed Keywords The Answer to Keyword Optimization?
Long tailed keywords do not always perform as they are expected, but are regarded as an important part of the keyword optimization process.
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Keep Your Eyes Focused On Non-Google Opportunities
We all spend a lot time and money in Google AdWords, but big things are in the works for other platforms.
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DIY: Easy URL Tracking
URL tracking takes time to set up, but the rewards make it time well spent.
Harmony, Intent & Facebook Landing Pages
Facebook landing pages for ads are just as important, if not more, than AdWords or Bing.
Use Remarketing For Search This Holiday Season
Many people do their holiday shopping online, so if you haven’t implemented Remarketing List For Search Ads (RLSA) in your accounts yet, now might be a good time!
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Tiny Ad Tests That Make a Huge Difference
Ad testing is important to PPC best practices. There are several ad tests that are small changes that have made big differences in my paid search accounts.
PPC Insights for the Tourism & Travel Industry
Series week continues as we assess PPC management across different industries. Yesterday, Kevin covered the Healthcare industry. Today, Kristina is discussing the Tourism and Travel industry. When I think of the many industries that see success in paid search, vacation and traveling...
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13 Reasons You Should Geo-Target PPC Campaigns
Targeting campaigns at the city level gives us that much control over our keywords, ads, landing pages, performance and so much more!
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Overcoming AdWords Trademark And Disapproval Issues
Recently, I dealt with AdWords trademark issues, which enhanced my knowledge of the overall trademark policy.
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The Opportunities Tab – The Good And Bad
The Opportunities tab offers account suggestions in Google AdWords and Bing Ads. There are both benefits and poor suggestions that need to be considered.
7 Tips For AdWords YouTube Campaigns
Seven tips for optimizing and the creation of video campaigns and video ads in AdWords YouTube advertising.
