There's no better time than now to dive into your accounts and do some clean-up with these 5 simple PPC tasks!
An Argument for Automatic Placements on Google Display
While click fraud may be a real thing, avoiding aspects of the Google Display Network isn't an easy fix. Great display strategy starts with great data.
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Coffee Talk: Catching Up With Hanapin’s PPC Experts
Explore takeaways from a recent interview with one of Hanapin’s Sr. Account Analysts!
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Data Driven Attribution: The Future for PPC?
Explore why you should consider using data-driven attribution in Google AdWords and start using attribution models to your advantage.
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It Takes A Village: Keeping Up with the PPC Industry
Get tips on how to keep up with the ever-changing PPC industry after being away from it for weeks or an extended period of time.
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The Greatest PPC Comeback of All Time?
Attention football fans! Take a journey with Lauren as she walks through a PPC comeback story including football metaphors!
The Simple Beauty Of A PPC Bid Template
Sometimes the best answer is not only the simplest but also staring you in the face like. Enter the Excel template.
Thank You Notes: Acknowledging The Most Significant PPC Updates Of 2016
It’s that time of year when we all get a little bit retrospective. Maybe it is the changing of the seasons. Maybe it is the prospect of returning to one’s home for the holidays. The snow. The spirit. We look...
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All’s Fair In Love And PPC: Understanding AdWords Policy
Read on as I share my experience and tips on the policy Google AdWords policy battleground.
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Weird Science: A Lesson In Failed Experiments
Much of what we do day in and day out in PPC is stare at numbers. Beautiful, finite numbers. We know numbers to be objective. If we spend $12,622 and that spend garners 31 conversions, we know the average cost...
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The Ins And Outs Of PPC Account Expansion
There are many different methods for expanding your PPC campaigns and in this blog, I will explore several options, weighing the pros and cons of each.
View Ad Creative Through The Eyes Of Your Searchers
Learn to understand that ads do not live in the vacuum of an excel sheet and common practices should be tested.
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