In late May, Google released updates related to location based searches. Google is testing a variety of formats in which the ads may appear.
Continue Reading Google Goes All In With Location Based Paid Search
Get A Grip On New Paid Search Accounts
In this post, I will discuss my methods for getting a good grip on new accounts. Read on to learn more!
All That Glitters Isn’t PPC Gold
How do you tell the difference between the good and the bad? The PPC Gold and the PPC Pyrite?
When Efficiency Becomes The Enemy
Even after attaining efficiency, you can still grow your paid search account by reviewing your campaign settings.
Tell Me Where It Hurts – A Quick Diagnosis Tool for Ailing Accounts
By combining a couple of simple reports, you can quickly diagnose an ailing account and go from zero to PPC Hero.
Continue Reading Tell Me Where It Hurts – A Quick Diagnosis Tool for Ailing Accounts
Nice To Meet You: Making Good First Impressions With Ads
Good ads are like a good handshake welcoming someone into your brand. Without the right combination of words, extensions, and customizers, your ad becomes a passing wave as your potential customer scrolls past.
Continue Reading Nice To Meet You: Making Good First Impressions With Ads
