Lean into automation. It’s a truth universally acknowledged that a digital marketer in possession of an account, must be in want of great performance.
Continue Reading What Pride & Prejudice Taught Me About Automation
August 23, 2022 By Lara Lowery
Lean into automation. It’s a truth universally acknowledged that a digital marketer in possession of an account, must be in want of great performance.
Continue Reading What Pride & Prejudice Taught Me About Automation
April 19, 2021 By Lara Lowery
Learning a new platform is intimidating for even the most experienced digital marketer. Here are important need-to-knows for utilizing Adobe Media Optimizer.
June 15, 2020 By Lara Lowery
COVID-19 has shown me that there are multiple ways to make PPC projections despite data anomalies. This post outlines 3 of those strategies.
Continue Reading 3 Forecasting Strategies For PPC Data Anomalies
March 23, 2020 By Lara Lowery
Taking time to layout a year-long digital strategy for a B2B client paid off exceedingly well. See the process and break down of what we did by each platform.
January 9, 2020 By Lara Lowery
With a change in year, I encourage all paid media professionals to consider doing a PPC reset. Get a new outlook on your accounts and hit big goals in 2020.
Continue Reading PPC Reset: Refresh Your Outlook on Your Accounts
November 25, 2019 By Lara Lowery
Key takeaways from Milka Kramer's captivating presentation, The Data-Driven Marketer’s Blueprint for Success.
Continue Reading Hero Conf London 2019 Speaker Recap: Milka Kramer
July 10, 2019 By Lara Lowery
May 29, 2019 By Lara Lowery
April 25, 2019 By Lara Lowery
March 14, 2019 By Lara Lowery
February 20, 2019 By Lara Lowery
January 28, 2019 By Lara Lowery
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