Creating a separate brand campaign is only the first step in ensuring that you are writing the most relevant ads for searchers, and consequently, making sure you aren't paying more than you should.
Continue Reading Can You Be Squeezing More Out Of Your Brand Campaign?
Advertisers have been able to create expanded text ads, but couldn't utilize AdWords Editor. That has now changed with the release of the latest version of AdWords Editor.
Continue Reading Expanded Text Ads Come To Google AdWords Editor
Cost-per-click, or CPC, is the cost advertisers pay per click on a paid search or social ad. Your actual cost-per-click often differs from your max cost-per-click.
For those who have been on the fence, creating dynamic ads is a great way to stand out from your competition while also including highly relevant information.
Continue Reading The Coolest AdWords Feature You Aren’t Using
One of the biggest challenges facing digital marketers is how to measure research online purchase offline, otherwise known as ROPO.
Continue Reading Calculate Your Research Online Purchase Offline (ROPO) Conversion Rate
Read what our key takeaways are from Google's Performance Summit announcing new AdWords features.
Continue Reading 6 Takeaways From Google’s Performance Summit
Though I don’t disagree that digging into data is an integral part of our profession, it is possible to run successful accounts without being a “data nerd.”
Continue Reading Do You Need To Be A “Data Nerd” To Be Great At Paid Search?
Check out who won the annual PPC Hero Search Marketing Madness Tournament.
We've made it to the championship match in our Search Marketing Madness tournament. Squaring off will be Elizabeth Marsten and Search Engine Land.
Continue Reading The Search Marketing Madness Tournament Ends Here
We've created our own version of the AdWords Fundamentals exam for you to test your knowledge!
Continue Reading Take Our Version Of The AdWords Fundamentals Exam
The final 4 entities in our Search Marketing Madness tournament square off for the right to be in the championship matchup.
1/8 of the best PPC managers, blogs, and software remain in our Search Marketing Madness tournament, meaning the Elite 8 is here.
Continue Reading Search Marketing Madness Moves To The Elite 8
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