Recently, one of my clients came to me with a fairly common problem. Due to the seasonality of their business, they have certain months during the year with a lower budget allocated to Search and Shopping campaigns. During these months,...
Continue Reading Using RLSAs To Stay Live When Budget Is Low
Deciding not to have a dedicated feed resource will result in lost revenue from a channel that has consistently proven to garner high performance
Continue Reading Give Your Product Feed The Attention It Deserves
The process for online merchants to become Google Trusted Stores has become much easier.
Continue Reading What The Google Trusted Store Announcement Means For Merchants
I want to personally explain why you should attend our joint webinar with Bing Ads later this month
Continue Reading Make Time To Tune Into Our Webinar With Bing Ads
Without offensive linemen, the game of football would be very different. The same can be said about proper account structure.
Continue Reading Singing This Unsung Hero’s Praises – Proper Account Structure
2015 brings the promise of new PPC features and strategies. At PPC Hero, we’re excited to continue providing thought provoking, insightful, and relevant content.
As 2014 winds down, I thought it would be appropriate to take a look at the suggestions I made to PPC advertisers at the beginning of this year.
Continue Reading Reassessing My 2014 PPC Suggestions And Looking To 2015
We're liveblogging Google's livestream event as AdWords product managers look back at 2014 highlights and success stories.
Continue Reading Liveblogging Google’s Event “Join us as we click through AdWords in 2014”
Though it would be ideal to only bid on specific keywords, we would not see account growth without targeting top of funnel terms.
Continue Reading Strategies For Targeting Top Of Funnel Keywords
In last week's post we looked at seven questions to ask a prospective pay per click agency. This week, we'll cover seven more questions with appropriate answers.
Continue Reading 7 More Questions To Ask A Prospective Pay Per Click Agency
As PPC Specialists, we need to understand the rationale and process of the searcher as it pertains to legal services.
Continue Reading Running Effective PPC Campaigns In The Legal Industry
In my opinion, the main benefit of attending a PPC conference is to interact with others in the industry.
Save time and Become the Hero with updates from PPC Hero in your inbox!
