From global hospitals to the small-town provider, from educators to insurance agents, marketing for healthcare-related fields is evolving more rapidly than for almost any other industry. This Webinar is perfect for healthcare administrators and marketers. Learn to spot vulnerabilities in...
Continue Reading SEO and PPC for the Healthcare Sector [Webinar Recording]
From global hospitals to the small-town provider, from educators to insurance agents, marketing for healthcare-related fields is evolving more rapidly than for almost any other industry. This week’s webinar is perfect for healthcare administrators, marketers, and anyone interested in learning...
Continue Reading Industry Targeting: SEO & PPC Strategy Webinar
The headline is easy: Registration for the world’s largest all-PPC conference is now open. For those in the know, that means your chance to reserve a spot at the PPC event of the year begins today (at a steep discount!). Here...
The world of PPC is constantly changing. With social ads, various lead types (online, phone, live chat, etc) and big league players like Google and Bing we need multi-channel tracking to accommodate these changes. As the months in 2013 count...
Continue Reading #ThinkPPC Webinar: Tracking and The Ever-Expanding PPC Highway
Cut out what doesn’t work and expand what does. Optimizing your account is simple in theory, but it can be a lot more complex when it comes time to execute. One potential complication: What, exactly, needs to change? What bids...
Continue Reading Live PPC Grader: Are You Acing or Failing? [Webinar]
PPC pros don’t know everything when they’re just starting out. But the one thing they do know is how to follow and closely manage the fundamentals of account management that many seasoned experts end up taking for granted. But paying...
Continue Reading Eight Things PPC Beginners Do (That You Should Too)
That’s right: 2014 is right around the corner, and that must mean it’s time to start making plans for next year. If I may humbly suggest penciling one event into your calendar (and then using a Sharpie), it should be...
Continue Reading NOW LIVE: Hero Conf 2014 Site, Dates and Location!
Being “good” at social media is often easier said than done, and that goes double for social advertising. Join digital advertising experts Sean Quadlin of Hanapin Marketing and John Lee of Clix as they delve into the world of social...
Continue Reading How to Win at Social PPC: Facebook Edition [Webinar]
PPC Hero always honors the heroes that came before him:
In the world of pay-per-click advertising, the hunt for efficiency never ends. So it’s really no surprise that PPC automation (running campaigns with software, scripts and apps) has gained steam in recent years. But when is it truly useful–and when...
Continue Reading Man vs Machine: The Automation Debate [Webinar]
You wanted it, you participated in it, and now you get to see the results! Our report on the 2013 State of Paid Search is now available for download, and as always, it’s based on your answers to our Hanapin...
Continue Reading Now Available: The 2013 State of Paid Search!
It’s not always easy to tell when you’re doing well. Counterintuitive as that seems, we get questions about it and discuss new measurement tactics each and every day. And now that we’re halfway through the year, it’s time to share...
Continue Reading 2013 Benchmarks for Your PPC Performance: New Webinar!
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