The best account managers know that effective PPC is all about strategy. Long-term data, ad testing, and copy refreshes take time and thoughtful examination. But here’s a secret: There are more than a few things you can do RIGHT NOW...
Continue Reading 10 Ways You Can Increase Your Click-Through Rate TODAY – New Webinar!
May the Fourth Be With You! On this special day and all others, we hope you have Jedi-like control over your search marketing endeavors.
We’ve heard the message loud and clear: Google’s Enhanced Campaigns were a hot topic when they were first announced, they were a hot topic during Hero Conf, and they are sure to be a hot topic now, as we slowly...
Continue Reading Top 10 Lessons from Enhanced Campaigns – New Webinar!
In previous months, the presenters from Hanapin and Intrapromote have uncovered some great ways to set goals and report on the resulting data. But the work doesn’t end there. How do you know if either medium is truly working? Beyond...
Continue Reading Advanced PPC and SEO Campaign Diagnostics – Free Webinar!
After all the planning and anticipation, it’s hard to believe that Hero Conf 2013 is actually over. But now that we’ve had some time to relax (and recover), we thought it would be a good idea to take a step...
Continue Reading The Five Biggest Moments from Hero Conf 2013
Every online retailer or ecommerce business owner knows that the buying process is a journey. You have to find your customers, connect with them in a meaningful way, get them to your website and convince them to click that “buy...
Continue Reading New Webinar! Ecommerce Marketing: Find More Customers and Close the Deal
Well, judging our Hero Conf guest post scholarship event turned out to be a lot harder than we expected it to be. We had so many excellent entries, it was difficult to narrow down the finalist, let alone the overall...
Just a friendly reminder that your chance to own a piece of Hero Conf ends TONIGHT! Pockets of competition have been fierce (who knew people loved Twitter so much? Oh wait…), but there is still plenty left to bid on...
Continue Reading Last Chance! Final Day to Bid on Hero Conf Sponsorships
Editorial note: This guest post is a finalist in our Hero Conf scholarship event. Jeremy Estes currently works on the paid search team at Standing Dog Interactive in Dallas, Texas. When I first started building PPC campaigns, 7 or 8...
Continue Reading Finalist: Optimizing and Targeting for User Behavior
Editorial note: This guest post is a finalist in our Hero Conf scholarship event. Raymond Smit is Co-Owner of Nico’s Kitchens in South Africa. Many Adwords users are trapped inside a matrix they don’t yet know exists. They choose keywords,...
Continue Reading Finalist: The Secret PPC Matrix Before the Click
Editorial note: This guest post is a finalist in our Hero Conf scholarship event. Jacob Sterrett is the digital marketing specialist for Pioneer Services. In theory automated bidding systems are a great tool. You set your target metric, assign it...
Continue Reading Finalist: Man vs Machine: Is Automated Bidding Software Right for You?
Editorial note: This guest post is a finalist in our Hero Conf scholarship event. Lauren Page is a Senior Paid Search Manager at Vivid Seats in Chicago, Illinois. Keyword match types are one of the first things you must...
Continue Reading Finalist: Are You Using Google’s Negative Broad Match Keywords Correctly?
Save time and Become the Hero with updates from PPC Hero in your inbox!
