Editorial note: This guest post is a finalist in our Hero Conf scholarship event. Bruno Giosa is a paid search manager with Eotica in Brazil. Lately there is a lot of talk about search funnels, how do they work, how...
Finalist: How to Take Advantage of Enhanced Campaigns
Editorial note: This guest post is a finalist in our Hero Conf scholarship event. Alex Dao is a Senior Manager of Client Services at DataPop in Los Angeles, California. Ever since Google’s Enhanced campaigns announcement, there has been an excess...
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Webinar Recordings! SEO & PPC Myths Debunked, Plus PPC Optimization Clinic
A big thanks to everyone who attended our webinar yesterday: SEO & PPC Myths Debunked and Where to Really Focus. We had a lot of great discussion with our friends from Intrapromote about SEO and PPC optimization. For anyone who’s...
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PPC Hero Turns Six!
Six years ago to this very day, Hanapin Marketing launched this blog and produced its very first blog post. It was titled “Let the Adventure Begin.” And what an adventure it has been! Since that first post, PPC Hero has grown...
Bid on Hero Conf Sponsorships Today – Starting at $0.99!
We’re big fans of competition here at PPC Hero (had you not noticed?). So when we were trying to come up with fun ways to promote some of our favorite sponsorships for Hero Conf this year, the idea of an...
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PPC & SEO Goals: Debunking Myths & Where to Really Focus
Join us for a free webinar covering this topic on March 14 at 12:00 pm. Register today! Being in an incredibly technical industry, SEO & PPC account managers must frequently explain to their in-house peers or client contacts why one...
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Write a Guest Post, Go to Hero Conf for Free! (Really)
We love you. And we love Hero Conf. And we want you to be together. We also love guest posts, and we’d like to do more of them. So we’re having a scholarship event! Starting today, we’re accepting submissions for...
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Infographic: How Google Makes Money From Mobile
Our friends at Wordstream have created a new infographic displaying some really awesome (and easy to read) information about the different inroads Google has created into the mobile device world, either directly or indirectly related to PPC. We thought it...
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10 People Who Should Go to Hero Conf
Sometimes we get questions about who, exactly, should be going to a search marketing conference like Hero Conf. And while we tend to think it would be an awesome experience for everyone, we figured that making a list of who...
Webinar: Get a FREE, Live PPC Hero Account Assessment
Struggling with PPC advertising? We can help! You could get a FREE account assessment during our optimization clinic webinar this Thursday! On Thursday (3/7/2013) at 1:00PM EST, we’ll be doing a live webinar with our colleague, Larry Kim from Wordstream (the creators of the AdWords...
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You’re in Charge: Help Us Program Hero Conf!
For a long time, we’ve been saying that the team here at PPC Hero programs the speaking sessions at Hero Conf, our annual PPC conference. And it’s true! But that also means YOU program Hero Conf, since we write for...
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Google’s lead product manager, Paul Feng, to speak at Hero Conf!
We’re very excited to officially announce that Paul Feng will be speaking at Hero Conf 2013! Feng is responsible for all AdWords advertiser tools and interfaces at Google, including AdWords.google.com, AdWords Editor and the AdWords API. As a keynote speaker,...
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