In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Drive Leads with Hotel Property Promotion Ads Details: Property Promotion Ads are now available globally. Previous to this launch, direct participation in...
Review Ads on Social for eCommerce Brands [Case Study]
One paid social expert tested product review imagery in her Facebook Ads. The results were promising - check out her case study to learn how she ran the test.
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Top-of-Funnel YouTube Audiences for B2B
For B2B advertisers looking to grow top-of-funnel reach, this blog discusses examples of B2B, top-of-funnel audiences to test on YouTube.
Build Custom Reports in Google Analytics
Google Analytics' custom reporting is great for streamlining PPC reports. This post explains how to build a custom report in GA to eliminate manual reports.
Competitor Strategies for Lead Generation – A Case Study
A case study on how one paid media marketer set up successful competitor campaigns to help a brand drive more high-value leads.
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Audit Google Display Placements Like a Boss
Understand the importance of being diligent on display campaign auditing to reduce wasted spend, gather quality data, and narrow down your target audiences.
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Hulu Advertising: What You Need to Know About It
Hulu: you know it, you love it, you probably binge it (guilty). Here's what you need to know about advertising on it.
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Getting Ahead of the Voice Search Revolution
New year, new client goals…and the voice search revolution is picking up its stride.
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