Free product listings rolled out for most US accounts in April. Since launching free product listings, one brand has increased total click volume by 5.6%.
Continue Reading Google Unpaid Shopping Traffic – Early Results
ROAS vs. ROMI: Analyzing Your Digital Strategy
ROAS and ROMI are both valuable metrics, but which one should you focus on in your account?
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Google Ads Target CPA Bidding: Benefits & Drawbacks
Target CPA offers benefits by streamlining the bidding process. That said, it can fail to hit goals if historical conversion data is limited. Find out more.
Continue Reading Google Ads Target CPA Bidding: Benefits & Drawbacks
Google Ads New Release: Ad Groups for App Campaigns
Ad groups are now available within Google App campaigns, along with expanded headline and description fields. This is an exciting update for a campaign type that has fewer tactical bells and whistles than standard search or display campaigns.
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Top 10 Reasons Why Your Ads Aren’t Showing in Google
Is your ad not showing? Check out the top 10 reasons why your ads may not be showing in Google. Start working your way down the list!
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Target CPA Bidding: Avoiding Over-Delivery
The mass integration of automation and AI in our daily work lives is upon us. It can be seen almost everywhere within Google, Facebook, Amazon, etc. Google is leading the charge with automated tools available anywhere from bidding, to ad...
Bing Ads Action Extensions: What You Need To Know
Bing Ads announced in early April 2019 they are releasing a new ad extension format - Action Extensions. This new format is totally unique to Bing Ads allows advertisers to add a preset call-to action as an ad extension.
Continue Reading Bing Ads Action Extensions: What You Need To Know
Aligning PPC Tactics & Strategy for Success
Strong account performance can be overlooked if a client or key decision maker doesn’t understand how the individual tactics are tied to the larger strategy.
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Bing Ads Platform Integrating With Yahoo & AOL Search
Microsoft and Verizon Media – formerly Oath – recently announced a new partnership making Bing Ads the single global platform for all search advertising campaigns on the AOL and Yahoo networks.
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PPC Testing: Your Key to Innovation
Being an account manager means that you are constantly walking the balance between what is ideal and what is possible.
LinkedIn Ads: How Videos are Performing
LinkedIn’s release of video ads gives advertisers an opportunity to test the informational power of video in a B2B focused environment.
In-Market Audiences: Bing’s Latest Targeting Feature
Bing Ads recently released a new intent based audience targeting for search campaigns called in-market audiences.
Continue Reading In-Market Audiences: Bing’s Latest Targeting Feature
