This blog covers the top 6 overlooked LinkedIn Ads changes including ad serving transparency, easier ad revisions, and better data collection.
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5 Tips for Marketers: Write Simple, Persuasive Messages Your Audience Will Actually Read
This post gives 5 tips on how to simplify your writing so you can easily persuade your boss or client and ensure your messages are read.
Meeting Agenda Tips and Templates for Productive Digital Marketing Client Calls
Get pointers on crafting an actionable digital marketing meeting agenda with 2 templates you can use for your own future meetings.
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Solve Attribution Woes: Adjust Your Settings & Expectations for a More Comprehensive Marketing Strategy
Align your marketing settings to report on true conversion sources through the use of conversion windows, platform attribution & the customer journey.
PPC For Noobs: Tips for Starting Your New Job in Digital Marketing
Starting a digital marketing job can be intimidating. Get exclusive tips from the 2018-2019 Hanapin Marketing "noobs" in this article to help you on your path.
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Next-Level Audience Targeting for your 2019 Marketing Plan
A laundry list of audience targeting options for search and social PPC to add to your next marketing campaign testing plans.
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The Top 4 Google Ad Format Updates: Less Transparent Reports and More Options than Ever Before
A lot of updates are hitting us at once between ad formats and the frustration of limited-data reports, but we’re all in this together. Let’s do this!
AdWords is Dead, Long Live Google Ads: Google Simplifies its Marketing Brands
Google announced on June 27, 2018 that it is rebranding its advertising suite of products, consolidating some services and revising others.
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Stop Whining. Start Winning. Swiftly Navigating the New AdWords UI
Explore the technical side of navigating the new AdWords interface and learn about features that will make your life easier and help you to save time!
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Unleash the Algorithm: How to Make Facebook Lookalike Audiences Work for You
Learn why Lookalike Audiences are necessary and explore how they can help your Facebook advertising efforts!
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Work Habits & Resources for the Stressed-Out PPC Manager
Feeling a bit stressed this holiday season? Get tips and resources that will help you become more efficient and alleviate stress!
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5 Geocentric Tips to Invigorate Your Local PPC Ads
Looking to improve the performance of your local ppc ads? Get 5 tips that will help to achieve more, better quality leads and higher conversion rates!
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