Explore how lead ads work, what effects they can have on mobile conversion rates and next steps for rolling out campaigns across social channels.
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The End of 2 Ads per Ad Group: Optimized Rotation Means More Ad Variety & Volume
With the new rotation settings rolling out on the ad group level, it will be far easier to give it a test!
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The Great Rollover: Google Pushes Universal App Campaigns
Get a rundown of how UACs work and projections on what all this could mean for the future of app install campaigns.
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Facebook Ads For B2B: Presenting The Right Content At The Right Time
Proper content for an audience is the key to B2B Facebook ad success. Learn tips for creating better B2B ads.
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First Impressions Of The New Google AdWords Dashboard
I started working with a new client and was delighted to find that the interface automatically reverts to the new AdWords dashboard. Read about my findings!
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