I’m considering merging my business with a guy who I think is doing good things in the space, who is basically in a similar position, but has a bit more of a platform to work with (website, lead flow, etc),...
Dissecting PPC Agency Pricing Models, Part 3 of 3
Check out the third and final installment in my dissecting PPC agency pricing models series.
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Dissecting PPC Agency Pricing Models, Part 2 Of 3
This is the second post in my series on the topic of pricing models and contracts. Today we're going to look at models such as hourly rate and minimum monthly fees.
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Dissecting PPC Agency Pricing Models
This blog post explores PPC pricing models and and also outlines the pros and cons of a handful of other methods and services.
Hero Conf’s First Speaker Diversity Report
With a nod to SMX’s inaugural Gender Diversity Report, here’s a look at the breakdown of speakers for Hero Conf 2015 in Portland:
Reassessing The Classical Definition Of ROI
This post will go in depth about the classic definition of ROI, why it’s outdated, and the different types of ROI you should consider when determining success.
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Pros And Cons Of Hiring A PPC Agency Or Traditional Agency To Manage Your PPC
This post will go through the various aspects of the decision-making process of whether to hire a PPC agency or a traditional agency.
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When You Should Charge For PPC Audits – AKA How To Land A New Client
This post will go through the ins and outs of offering paid audits and how to think about whether or not it’s right for your agency.
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Should You Specialize To Grow Your Agency? And, An Introduction To VINS.
You should specialize to grow your business. The longer answer is that the amount of your business that you specialize in depends.
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When To Draw The Line With Prospects – Also Known As When To Choose Sanity Over Growth
This post will go into my thought process about the concept of when to draw the line with a prospect and tell them no.
Best Sources And Techniques For Identifying Great Talent
Learn the best sources for finding employees, techniques for identifying great talent, and also whether or not you should hire full-time, part-time, or freelancers.
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When To Hire Your First Employee
This post will touch on the specifics of when to hire the first person and tangentially many of the related decisions you have to make and consider.
