Happy Friday everyone! I’m taking a road trip up to Chicago this weekend to catch up with a bunch of old college buddies. I’m pretty excited … Plus, it’s not going to be -3 degrees outside, at least not for...
PPC News Roundup for January 30, 2009
Greetings PPC Hero readers! We are recovering from 12″ of snow and ice the past couple days. I was pretty happy, though, as Indiana University canceled classes for the first time since the 70’s. Here’s your weekly dose of PPC...
PPC News Roundup for January 23, 2009
This week’s roundup brings us some adieu about Match Types. Some discussion within the PPC community has lead to differing views about how they should be incorporated into your accounts. Does the state of the economy result in dirty PPC...
PPC News Roundup for January 16, 2009
Happy Friday everyone! We’re having a heat wave here in Indiana, with the temps supposed to get up to 14 degrees today. I call it a heat wave based on the sub-zero temperatures we encountered yesterdays. Grab your cup of...
Lessons Learned From SMN’s “Paid Seach for Big Sites, Big Brands” Webinar
Earlier this week, I sat in on Search Marketing Now‘s webinar, “Paid Search for Big Sites, Big Brands”, by Chris Sherman, Executive Editor at Search Engine Land. The gist of the webinar was giving out tips and tricks on how...
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PPC News Roundup for January 9th, 2009
Happy new year everyone! I had a nice, long vacation in Portland, drinking delicious seasonal beers and hanging out with the family. I hope the holidays treated you all gloriously as well. Being the new year, here’s my first PPC...
PPC News Roundup for December 12th, 2008
The holiday season is quickly approaching. As I am still in Grad School (done in May, whew!), I have the pleasure of taking a two week break to visit my family and vacation. I hope the rest of you enjoy...
PPC News Roundup for December 5th, 2008
We have some helpful videos this week to spice up your life, as well as much adieu about Quality Score. I guess there’s always adieu about Quality Score … Anyways, read on. If you want to stay on top of...
PPC News Roundup for November 28th, 2008
I hope everyone is enjoying their turkey day break! Knock out that food coma from yesterday with a little Brain Age – PPC Hero style. Gobble Gobble! Jeremy Mayes at PPC Discussions has been keeping track of every AdWords ad...
PPC News Roundup For November 21st, 2008
Google has created a US search based keyword tool. Over at search engine round table they have posted a screen shot and the new features which includes keywords that you may not be advertising on that would possibly bring in...
PPC News Roundup For November 14th, 2008
Quite the week for PPC news if I do say so myself. We also have a ton of SEO news that can be found at our sidekick site, SEO Boy! Further, I would like to give two thumbs down to...
Don’t Miss Out on Extra Holiday Revenue – What You Need to Know About Comparison Shopping Search Engines
Welcome to our week long exploration of the tips and tricks necessary for increasing retail sales during the holidays! As we are all aware, Black Friday and the following weeks are well, BIG. Big enough to be recognized as the...