A deep dive into how we think about the value of our work. Learn to provide insight rather than data, connect to business results, and plan to execute.
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Rachael Law
Spend Smarter: Identifying Account Opportunities
Explore a method for projecting performance that makes it easier to provide solid budget increase recommendations and also alleviates some stress.
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Competitive Device Trends: An In-Depth Analysis
Explore how to pull a templated report that includes both device analysis and auction insights competitor data as well as recommendations!
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How To: DoubleClick Search Formula Columns
Learn how to set up Formula columns within the DoubleClick Search interface to streamline PPC reporting and optimization.
Large PPC Account Conundrums: Data Management
Large PPC accounts come with large amounts of data! Learn how to manage and manipulate your data to get actionable takeaways.
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RStudio for PPC: A Beginner’s Intro
A beginner's intro to using RSudio for PPC analysis and reporting.
Troubleshooting Google Analytics Tracking
Read about common Google Analytics implementation and setup errors that cause your data to be incorrect.
6 Things You Didn’t Know You Could Do In Google Sheets
Learn some lesser known functions available in Google Sheets and how they can help your PPC reporting and analysis.
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PPC Persona Targeting for the Fitness & Health Industry
Learn about personas and get tips on how to use them in your fitness and health PPC strategies.
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Did I Do That: Using the GA Effect Tool For Statistical Significance
Get insights on using the GA Effect tool, a simple way to see if changes in site performance were due to change or an event.
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Getting To The Point – How To Create Actionable PPC Reports
Learn how to build insightful reports that drive action items for your PPC accounts.
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Time Saving Automation: Search Query Edition
Learn how to use Google Sheets and AdWords Scripts to automate your Search Query Reports.
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