Do you ever wish you could get more granular data in Google Analytics? Enter the User Explorer Report.
Continue Reading Gain Deeper PPC Insights With The User Explorer Report
Rachael Law
New PPC Account Analysis For Beginners
Review this guide on where to start with a new account. What should you audit and which analysis should you perform?
Google Data Studio: Revisited
Get tips on creating custom PPC reports with Google Data Studio and start sharing custom dashboards with your clients!
Work Smarter, Not Harder – Using Google Sheets for PPC
Google Sheets is great for reporting, dashboards, and even to-do lists and status docs. Learn how to get your data into Google Sheets and how to manipulate it.
Continue Reading Work Smarter, Not Harder – Using Google Sheets for PPC
Prioritizing Your PPC To-Do List
Managing PPC accounts can be overwhelming. Get tips on how to prioritize your PPC to-do list and manage your time wisely.
Why Your PPC Account Isn’t Living Up To Its Potential
I will review common themes that I see in either prospective clients, new clients, or accounts that are red that aren't living up to their potential.
Continue Reading Why Your PPC Account Isn’t Living Up To Its Potential
5 Common Excel Issues And How To Fix
Excel, while a fabulous tool for PPC, is not without its occasional hang-ups. In this post, we’ll go through some common problems, and how to fix them.
Create Visually Appealing Reports With Google Data Studio
When we talk about what tasks tend to eat up a significant chunk of time, reporting is surely mentioned. You may want to explore another option - Google Data Studio.
Continue Reading Create Visually Appealing Reports With Google Data Studio
No Conversions? No Problem. Optimizing When Conversions Are Few And Far Between
In instances where clients aren't tracking conversions or conversions just don’t happen all that often, we have to get creative in how we think about performance and optimization.
Continue Reading No Conversions? No Problem. Optimizing When Conversions Are Few And Far Between
Summertime Sadness – How To Adjust For Seasonality In PPC
Seasonality insight helps us determine strategy and tactics to get the highest impact possible out of paid efforts.
Continue Reading Summertime Sadness – How To Adjust For Seasonality In PPC
Excel Macros – The Unsung Hero Of PPC
In this post, we’ll discuss what a macro is, why you’d want to use one, pros and cons, and how to get started with writing Visual Basic for Applications (VBA).
Maximizing Impression Share: How To Use AdWords Competitive Metrics
Read on as we define and review what the AdWords impression share metrics mean to the success of your accounts.
Continue Reading Maximizing Impression Share: How To Use AdWords Competitive Metrics
