Brand awareness can make or break a business, and it’s something that is most often a focus for traditional marketing channels. PPC can also help to improve brand awareness.
Continue Reading From Zero to Hero: Measuring PPC’s Impact On Brand Awareness
Learn about what affects cost-per-clicks, how to set initial bids, and methods to performing bid adjustments.
Google Analytics is a powerful tool when used in the right ways, and the Site Search and Behavior Flow reports are good examples of that.
Continue Reading Gain Insight Into User Intent With These Two Analytics Reports
Want to do a competitive analysis but don't know where to start? This article will walk through the basics of researching your PPC competitors and what to do with the information.
Continue Reading Cut Throat PPC: A Guide To Competitive Analysis
Learn how paid ads and organic listings interact, and how to leverage traffic from both sources.
Continue Reading Leverage Paid & Organic Results to Boost Traffic to Your Site
PPC tips for Account Managers who are managing AdWords accounts for software or IT technology clients.
Continue Reading PPC Tips For The Software and Technology Industry
Display campaigns can be a great source of leads, but they can also be a bit tricky to control.
Continue Reading What To Do When Your Display Campaign Loses Volume
When applying basic economics principles, we can make sure our paid search strategy is in line with what’s going on both within the business and the industry.
Continue Reading Understand The Economics Behind Your Client’s Business
My 1-year anniversary at Hanapin is this month, and what a year it’s been!
Keyword match types are an integral part of how you decide to set up your accounts. Typically this decision is a matter of what the account manager prefers. We wanted to dig a little deeper and get some numbers behind...
Continue Reading Segmentation By Keyword Match Type: A Case Study
Bid adjustments are a fundamental part of PPC. It’s important that you have a firm grasp of what your bid strategy is and what options you have in terms of actually changing those bids. While there are many bid management...
Conversion tracking is arguably the most important piece of running successful PPC campaigns. That being said, it’s crucial that you make sure your conversion tracking tags are placed correctly. You might be prompted to check conversion tags because your numbers...
Continue Reading 5 Options to Ensure Accurate PPC Conversion Tracking
Save time and Become the Hero with updates from PPC Hero in your inbox!
