What do you do when your conversion tracking isn’t working? That’s a question I’ve had to answer twice in recent months due to technology interference. In a perfect world our PPC campaigns would always run smoothly, be easy to measure,...
Continue Reading Conversion Tracking: What To Do When It Doesn’t Work
During an economic downturn many business choose to save many by moving previously out-sourced services back in-house. In the PPC world many companies are choosing to take back management of their Internet marketing campaigns and turn them over to their...
If you’ve been following our blog for a while you probably feel like a PPC expert. The next question is how can you leverage your expertise and begin selling your PPC services to others. PeterD of PPC Blog has written...
I always get excited when a client’s click-through-rate has increased while cost-per-click has gone down. What can be overlooked though is it doesn’t matter if you’re getting a million clicks a day for one cent each if none of your...
To kick things off this week, I’d like to mention a promo we are running through our Twitter account (@ppchero – and yes, I did just promote a promotion). If you’d like to have your blog post included in our...
Continue Reading PPC News Roundup for September 24, 2010 Plus – Twitter Promo!
Today is the final installment of our “how can I make it Better?” series. If you haven’t been keeping up, our topics thus far have been on improving account structure, quality score, landing pages, click-through rate, and now today I’m...
Continue Reading How Can I Make it Better? Part 5: Improving Ad Text
Want to boost your paid search clicks without increasing your budget? Of course you do! Mike Fleming of Search Engine Guide has advice for accomplishing just that. His tip for increasing clicks is to discover untapped markets that can become...
The holiday season is upon us, and the spike in online seasonal traffic is set to begin. The holidays definitely aren’t the time to set it and forget it; instead, we should capitalize on this time of year by beefing...
As Google continues on its journey to becoming Hal 9000 with the addition of Google Instant, the PPC world is a little concerned. As Geordie from PPC blog explains, Google Instant is streaming search queries as you type. But with...
I’m always looking for new ways to enhance my AdWords accounts, so I was excited when Inside AdWords let me know that Google has added a new course to the AdWords Online Classroom. This course is designed for those of...
We all know it’s coming. Some of us are excited while some of us wish it weren’t so. It’s certainly the biggest news in PPC marketing since…I dunno…AdWords? It’s tough to finally say it, but Yahoo and Bing are combining...
PPCBlog has an informative article on the integration of Search Query Reports into the Search campaigns Keywords tab. The changes will simplify the process of adding negative keywords and site placements to your campaigns. It may take some getting used...
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