Microsoft Ads has a time-saving feature that imports Google Ads campaigns. One strategist shares his tips for making the process as smooth as possible.
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The Guide To Google Ads’ Reach Planner
In this post, we dive into the latest version of Google Ads' Reach Planner as if we had never used it before and were creating a brand new media plan.
Google Ads Audience-Based Campaign Restructure Case Study
Learn a new Google Ads campaign strategy focused on audience segmentation and how to leverage the segments to drive efficiency.
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Methods for PPC Success in Times of Uncertainty
This blog covers methods to aid digital advertisers as they navigate through this period of uncertainty so they are prepared once the industry normalizes.
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5 Essential Facebook Ads Audiences for 2020
This blog post describes 5 must-have audiences for Facebook advertisers and insights on how to leverage them.
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Google Policy Ad Disapprovals: A Story of False Flags
This blog post is a how-to guide if your search ads are constantly flagged for policy disapprovals, even though they are not infringing upon the policy that the algorithm is flagging them for.
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Facebook Ads Event Tracking Tool
This blog post reviews what the Facebook event tracking tool is, why you should use it, and a step by step process for how to track events with it.
Frequency Capping in Digital Advertising
This blog post will inform you on how to manage frequency capping in digital advertising across multiple popular platforms and its importance to your strategy.
New Client New Industry? Where to Begin
This blog post provides advertisers methods and strategies for preparing for a new client in an unfamiliar industry.
Paid Search Basics for Events
This blog provides tips and insights into event-based paid search strategies surrounding audiences types and different ads to garner success.
5 Can’t-Miss March Facebook Updates
This article covers the March 2019 Facebook Campaign Manager updates and why they matter to social marketers.
