In my last post I discussed how to understand traffic trends in your PPC accounts. We went over looking at year-over-year data, utilizing tools such as Google Trends, keeping an eye on what your competitors are doing and staying abreast...
Continue Reading Staying Ahead of Shifts in PPC Traffic -Part 2
The exciting thing about search marketing is that people’s search behaviors are always changing; this can depend on the time of year, trends or new developments in the industry. But how do you stay ahead of these changes and more...
You’ve diligently worked to create a well-organized, well-rounded PPC account with lots of tightly-themed keywords in your ad groups. You’ve written compelling ads with lots of benefits and a strong call-to-action. You figure you’ve set up your PPC account successfully...
I hate to admit it, but I probably spend more time surfing YouTube than I probably should. You know how it goes: A friend sends you a link to some funny or random video on YouTube, then you find another...
Continue Reading Integrating YouTube Promoted Vidoes Into Your PPC Accounts
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from March. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. If...
Save time and Become the Hero with updates from PPC Hero in your inbox!
