Good news! Managing your geo-targeted campaigns in Google just got a lot easier!. Remember the days of concatenating geo-modifiers to long lists of keywords to nab searchers not physically located in your target market? Well, as of this week AdWords...
Continue Reading News Update: AdWords’ New Geotargeting Settings Cut Advertisers Some Slack
Google announced yesterday afternoon that they will be retiring their position preference bidding feature in AdWords early next month. While this seems like a reasonable timeframe to phase out a key component, you should be aware that as of today...
Continue Reading News Update: Google to Retire Position Preference Feature
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