You ever meet someone with seriously funky breath? The kind of person that makes you turn your head whenever they talk to you so you can pretend you’re looking at something to avoid the direct path of their funkiness? I...
Continue Reading Doubling Leads Through the Magic of Best Practices
Now that you’ve used Kayla Kurtz’ amazing tips to get buy in from your clients on targeting mobile, it’s time for you to actually go out there and do it. Often, people put off targeting mobile devices with their paid...
Continue Reading You’re Closer to Being Mobile-Traffic-Ready than You Think: PPC Case Studies
Conversion rate optimization is an important part of PPC management. No doi. It’s a huge factor in the ways that we chose to organize our accounts and allocate our spend. But it’s possible to see more than just conversion rate...
Continue Reading Big and Angry Landing Page Reports: Go Beyond Conversions
After seeming weeks of changes that made PPC’s small little corner of the Internet pretty angry, Google has launched a new tool that seems pretty awesome. Meet the new Auction Insights report. It should be rolled out to your account...
Continue Reading Auction Insights from Google: So Much Keyword-Level Data
On June 30th custom alerts will no longer be offered by Google. In a blog post released today, Google announced that enough people have adopted automated rules to justify discontinuing alerts. On June 15th you will not be able to...
Continue Reading Google to Force More Automation Down Our Throats
Yesterday Google announced that they are changing the settings for ad rotation. They currently have three options: optimize for clicks, optimize for conversions and rotate evenly. This change will only affect the third option: rotate. Also, this change is the...
Continue Reading Google’s New Ad Rotation Settings are the Devil
This week Google announced some very important changes to the status hover button in their interface. It’s a pretty awesome update, y’all. Less than two weeks after a panel at HeroConf where Brad Geddes pined for something like relative quality...
Continue Reading Big Improvements to Quality Score Diagnostics
Just a friendly reminder that AdCenter has a planned outage today. It’s supposed to go down from 12 pm to 2 pm Pacific time (which is only three short hours from now!). In case you aren’t in the Pacific time...
Google released multiple important changes to their location targeting this week. You should take note of them, as they’re good changes. In a rapid fire set of blog posts (six minutes apart, Google? Are you trying to make us all...
AdCenter no longer cares about your city. The good news is that the “you” I’m referring to probably wouldn’t read this article, as that “you” is statistically insignificant (at least in the world of internet marketing). To elaborate, in a...
Yesterday Google announced that they are rolling out a new Display Network tab on their interface. Over the next few weeks this tab will become available in your account and, if you’re in the interface everyday like we are here...
Google has recently released a re-imagining of classic ad campaigns through the lens of marketing on the Display Network. They’ve reassembled the creative teams responsible for much ballyhooed ads for Coke, Avis, Alka-Seltzer and Volvo, and while the new campaigns...
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